194; of a turnover of more than Three Hundred Million United Sates Dollars and is a proud employer of more than two thousand employees associated directly. There are several companies under its umbrella and have investments mainly in Food and Beverage Sector, Packaging, Logistics and Real Estate
Bakhresa集团于70年代中期在坦桑尼亚达累斯萨拉姆港口城以一家小餐馆起家，但很低调，现在已成为该地区一家受人尊敬的商业集团。该集团在坦桑尼亚、桑给巴尔、乌干达、肯尼亚、马拉维、赞比亚开展业务，最近在莫桑比克开展业务。已经制定了向其他国家扩张的计划。该集团目前拥有超过3亿美元的营业额，是一家拥有2000多名直接关联员工的自豪雇主。旗下有几家公司，主要投资于食品和饮料行业、包装、物流和房地产
Bakhresa Group has been working to expand their business by long term growth by emphasis long term vision and making implementation of it, those implications have been taken a long time, and some of them are still need a time to be implemented. Bakhresa succeed to making steps on growth of the manufactures of Food and Beverage Sector, Packaging, Logistics and Real Estate, product, which leads to the expand of branch company in different parts in Tanzania and beyond Tanzania.Bakhresa offers two groups of product and services: Food & Beverages and Services.
Bakhresa集团一直致力于通过强调长期愿景并加以实施来实现长期增长，从而扩大其业务。这些影响已经花了很长时间，其中一些还需要一段时间才能实施。Bakhresa成功地在食品和饮料行业、包装、物流和房地产产品的制造业的发展上迈出了步伐，这导致了分公司在坦桑尼亚和坦桑尼亚以外的不同地区的扩张。Bakhresa提供两类产品和服务：食品饮料和服务。
Commitment to technology 对技术的承诺
It is characterized by the willingness to invest in the long-term development of technology. Bakhresa Group has exhibit patience in permitting ideas to geminate and develop overtime. this needs to be accompanied by a commitment to resources in terms of intellectual input without a long-term approach it would be extremely difficult for the company to attract good scientists. Eg: Azam Bakeries Company Ltd
它的特点是愿意投资于技术的长期发展。Bakhresa集团在允许创意结合和超时开发方面表现出了耐心。这需要伴随着对智力投入方面的资源的承诺，如果没有长期的方法，公司将极难吸引优秀的科学家。例如：Azam Bakeries Company Ltd
Azam Bakeries, the largest bakery in Tanzania, produces the popular Azam brand bread, cakes and donuts. The state of the art technology is used for producing the bakery products making the company proud of supplying essential food in the country.
坦桑尼亚最大的面包店Azam Bakeries生产受欢迎的Azam品牌面包、蛋糕和甜甜圈。最先进的技术被用于生产烘焙产品，使公司以在该国供应基本食品而自豪。
It has a modern biscuit factory producing the finest varieties of biscuits. Many varieties of biscuits such as Chai, Creams, Glucose, Coconut, Nice, Marie, and Shortcake are popular in the country.The plant and equipment consists of the latest technology from Italy and has a high capacity automatic packing system capable of producing up to 300packets per minute.
它有一家现代化的饼干厂，生产各种最好的饼干。许多种类的饼干，如柴饼干、奶油饼干、葡萄糖饼干、椰子饼干、尼斯饼干、玛丽饼干和酥饼饼干在美国很受欢迎。该工厂和设备采用意大利最新技术，具有高容量自动包装系统，每分钟可生产300包。
Vigilance 警惕
It is characterized by the ability of the organization to be aware of its threats and opportunities. vigilance requires continual external scanning e.g. within the marketing function the activity would form part of market research and competitor analysis collecting valuable information is one thing, but relaying it to the necessary individuals and acting on it are two necessary associated requirements.
其特点是组织能够意识到其威胁和机会。警惕需要持续的外部扫描，例如在营销职能部门内，该活动将构成市场研究和竞争对手分析的一部分，收集有价值的信息是一回事，但将其传递给必要的个人并采取行动是两个必要的相关要求。
Bakhresa Group has working to ensure that they got all external knowledge by doing analysis and researches that has been helping to known new strategic which required to be implemented for the results of achieving goals.
Bakhresa集团一直致力于通过进行分析和研究来确保他们获得所有外部知识，这些分析和研究有助于了解实现目标所需实施的新战略。
Bakhresa Group has being faced with some opportunities and threats as indicated below:
Bakhresa集团面临一些机遇和威胁，如下所示：
Opportunities 机会
Appreciation for high-quality local produced raw material such as maize, mills 对当地生产的优质原材料的欣赏，如玉米、磨坊
The new generation of individuals and companies has a far greater positive reception of domestic produced starch 新一代个人和公司对国内生产的淀粉有着更为积极的接受
Current drive by government through the Tanzania Investment Centre and EPZ towards export of locally manufactured agricultural products 政府目前通过坦桑尼亚投资中心和经济特区推动出口当地制造的农产品
Current government motive of Kilimo kwanza to promote agro-production
