导读：这是一篇市场营销学assignment范文，讨论了女性消费与橱窗设计。橱窗设计，在对改变女性在社会消费构成中的地位以及女性的消费行为和生活方式，乃至影响女性的消费审美意识有积极意义。设计师可通过灯光、道具、色彩等的综合运用，有针对性地设计出吸引女性驻足的橱窗，从而更好地促进女性消费。
Assignment题目：Women's consumption and window design
Window design is of positive significance for changing the status of women in the composition of social consumption, women's consumption behavior and lifestyle, and even influencing women's consumption aesthetic consciousness. Stylist can pass lamplight, prop, colorific to wait integrated apply, design the window that attracts a woman to stop pointedly, promote female consumption better thereby.
Window design endows products with vitality by means of ingenious layout and display of commodities, props, ornaments, and color lighting. By creating a good visual effect, it can attract customers to enter the store and achieve the purpose of promotion. The shop window design is the visual communication design of the combination of stereo and space, form and content. The function of the shop window is shown in the following two aspects: first, the physical function. The second is the psychological function. The window can attract customers' attention and interest, establish the store and brand image, and improve consumers' loyalty. Further achieve the goal of expanding sales. Window ACTS as a kind of space way, can use connect appear and demarcate two elements, make two Spaces each other permeate, real and imaginary alternate with, increase dimensional administrative levels feeling thereby. Look from its space way, show window space has a few kinds of forms below: total enclosed; Completely permeable; Semi-permeable.
As an important means of product visual marketing, window display is the first step to attract customers' attention and guide them to enter the store, browse and shopping. In Europe and America, Japan, Hong Kong and other streets, whether in the commercial downtown or passing the street corner, exquisite window design can be seen everywhere, whether selling high-end fashion or ordinary goods, shops pay great attention to window design. Compared with the mature window design in Europe and America, there are still many deficiencies in the window design in China. Second, too much image information weakens the theme of the window; Third, the degree of specialization is not high.
Women are the main buyers of household consumer goods. In the marketing of daily necessities, women's supplies and children's supplies, the target groups are mainly women. Women's purchasing ability, purchase demand and purchase decision are obviously different from men's. Women have rich feelings, large emotional changes and exquisite observation, and attach importance to the beauty of appearance and body. These characteristics of women are reflected in their consumption behaviors. First, decision-making is emotional and vulnerable to the impact of the environment. Second, I have a strong sense of self and strong language expression ability and rich association. When choosing goods, I pay more attention to my actual needs and the practicability of the goods. After making decisions, I am good at influencing other consumers around through language communication. Third, careful observation, commodity details and price sensitivity.
The integrated effect and the number of Windows are the main factors influencing the consumption behavior of women. The element of shop window design has graph, commodity, prop, colour, lamplight, the effect that these element are integrated apply is different, can bring different feeling to female consumer mentally. Therefore, it produces different visual judgment and consumption behavior. Women are more likely to be tempted by the appearance of products because they buy more types and quantities of products than men and are more susceptible to shopping environment than men. Beautiful packaging, bright window display and so on, can arouse the female consumer's emotion and produces the purcha
