导读:这是一篇英国assignment范文，讨论了品牌的符号美学。品牌之美不完全但很大程度上取决于其符号系统。符号是个哲学概念，指的是文字、语言等。日常生活中很多的构成要素都是符号。几乎所有著名品牌都有非常锐利的符号系统。这样的符号系统也许架构很庞大，但信息不一定复杂，也许甚至是极简的，这与每个品牌的定位直接相关。
Assignment题目：Brand symbol aesthetics
National geographic magazine is positioned to cover virtually all human and natural phenomena in the world, and its content is inclusive. Therefore, it will choose the abstract yellow box as the core symbol, because of the abstraction, can give full play to the reader's imagination.
国家地理杂志的定位涵盖了世界上几乎所有的人类和自然现象，其内容是包容性的。 因此，它会选择抽象的黄色框作为核心符号，因为抽象，可以充分发挥读者的想象力。
The beauty of a brand is not complete but largely determined by its symbol system. The semiotics aesthetician cahill thinks "art can be defined as a kind of symbolic language". Symbol is a philosophical concept, referring to words, language, code, mathematical symbols, chemical symbols, traffic signs and so on. In daily life, such as the action of greeting, ritual, game, literature, art, myth and other constituent elements are symbols. Almost all famous brands have very sharp symbol systems. By the way, such symbol systems may be massive in architecture, but the information is not necessarily complex or even minimal. This is directly related to the positioning of each brand.
品牌之美并不完整，但在很大程度上取决于其符号系统。符号学美学家卡希尔认为“艺术可以被定义为一种象征性的语言”。符号是一个哲学概念，指的是单词、语言、代码、数学符号、化学符号、交通标志等。在日常生活中，如问候、仪式、游戏、文学、艺术、神话和其他组成元素的行为都是符号。几乎所有知名品牌都有非常尖锐的符号系统。顺便说一句，这样的符号系统在架构上可能是庞大的，但信息不一定复杂甚至是最小的。这与每个品牌的定位直接相关。
The symbol systems of Picasso, van gogh, qi baishi and li keran are different. Or fierce, or free, or wild, or profound. The symbol systems of li bai, du fu, li shangyin and wang wei also differ greatly. Or energetic, or gentle tenderness, or talk about bo mingzhi, or mysterious magnificent. This is essentially the differentiation of positioning, but it is the differentiation of positioning that determines the differentiation of the symbol system. Above the symbol, the aesthetic curtain of the brand also unfolds accordingly.
Strong commercial brands are actually masters of symbols. Nike's symbol system revolves around that famous red tick. The logo of Nike company, the pattern is a small hook, the shape is simple and powerful, as quick as lightning. It makes people think of the speed and explosive power generated after using Nike sports products. First named after the "Nike" sneaker, the shoe has a rectangular bump on the sole to enhance stability, and the sides of the shoe have curved, symbolizing the wings of the goddess of victory.
Nike has been sticking around the wings for years in brand communications, and it has become a strong symbol for Nike. It brought in the advertisement like Andre ・ agassi, bao Jackson and Michael Jordan sports stars, the sports spirit gives to the wings. Nike's slogan "just do it" was launched in 1988, which pushed its wing symbol to the top. It also successfully occupied the market through its representation of the new generation's lifestyle, and its sales soared. This symbol became a fashionable popular symbol and became popular all over the world.
The same goes for cultural and creative brands. National geographic magazine, as the magazine's pre-eminent brand, developed that yellow box into an extended and derivative brand asset. National geographic magazine is positioned to cover virtually all human and natural phenomena in the world, and its content is inclusive. Therefore, it will choose the abstract yellow box as the core symbol. It is because of the abstraction that readers can make full use of their imagination and put all kinds of different information into this basket.
National geographic explicitly requires that all prints have yellow borders on their covers. But its location is flexible, ranging from being the same size and location as national geographic magazine, to being smaller and more flexible. But anyway, you have to have this little yellow box.
National geographic has also been working on brand derivatives. Center
