摘要：这是一篇计算机专业的assignment范文，讨论了互联网。互联网是靠电脑才称之为互联网的，而电脑，又是当代文明的科技发展产物，于是，大多数人将互联网行业看成是一个高科技行业，将互联网企业看成是以技术为驱动的企业。互联网行业对于技术的要求分为两个层面。在使用者层面上，越简单越好。而在开发者层面上，则会相当复杂。
What is the Internet? There is no shortage of people who cite a paragraph from the UN committee on information to prove that "the Internet is the fourth medium". Little did they know that it was simply a blackmail. For the words of the United Nations information commission at that year's meeting were: "the United Nations should disseminate information through a fourth medium, the Internet, in addition to the original print, radio and television media." In essence, it means perfecting the UN website and giving full play to the role of this emerging media. The fourth medium and the fourth medium are different.
Others have hailed the "decentralization" of web2.0 to the Internet, and the era of web portals dominating the world is over. In fact, the Internet was born to be "decentralized". Apaches, the predecessor of the Internet, was designed to prevent an enemy attack on a central command center from paralyzing the system. Little did they know that the deeper the decentralisation, the more centralised it becomes: search engines have replaced portals as the centre of today's Internet. The reason is simple: there is so much information that people need an entry to retrieve it.
Others see the Internet as a technological battleground, filled with phrases like "this website is super technical" and "that website is bad". Almost every techie in a web company has ambitious plans to build a technology system that has never been seen before. You know, tencent, China's most profitable Internet company, is not China's most technologically advanced technology company.
The Internet is not just a media, not just a speech field, not just a technology kingdom with only "0 and 1" codes. The Internet is a society. If you want to talk about the nature of the Internet industry, then the nature of the industry is the commercial society. It's so bland, so bland, that most people forget when they're actually doing it -- and it turns out the Internet has to follow some of the oldest economic rules.
The Internet itself is not as simple as the media, but the website, an important part of the Internet, can be regarded as a kind of media. The core of media economics is two words: size and scope.
Economies of scale emerge when the cost of each additional unit of production falls as production expands. This is the essence of the media economy. The more a newspaper is printed, the lower its unit cost will be. And the digital nature of the web makes copying almost costless. In the Internet industry, the Matthew effect of the stronger the stronger is the strongest.
The scope of the Internet economy has become extremely clear in this era. If a few years ago you couldn't imagine how baidu could be a competitor to alibaba, then today, alibaba's taobao actually blocks baidu spider's information capture, and baidu has launched its own baifu bao to challenge alipay's status. The network jump of Internet information across regions and industries allows any network enterprise to get involved in any kind of business, and this kind of involvement is very fast.
Anyone who has studied a bit of media will find this simple. But if you really understand this, you will know how absurd long tail and abundance are.
With the development of modern civilization, the cost of media expansion is very low. Since the early 1980s, when there were only a few channels of television, four newspapers and a thin magazine, the media have developed into the splendid world of today. Supply is so abundant, but demand is still so scarce. Since the Internet is also a business, it must also be an "exchange" : an exchange of unlimited information and limited attention. Even the smartest people have only 24 hours, and the Internet industry faces scarcity, not abundance.
Since it is scarce, "efficiency" cann
