he bottle must underlie within a maximum cylinder grip of 53.34mm in size and the minimum should be at 40.46mm. “Therefore basing the various sizes of the bottles on the recent J20 will eventually give the customer an ergonomic product because the issues will have been solved” (Kibar, A. 2007, n.p).
产品使用量的增加应仔细考虑，符合人体工程学的手部尺寸必须与设计相结合。瓶子的理想范围必须在53.34mm的最大圆柱体夹持范围内，最小应为40.46mm。“因此，基于最新的J20的各种尺寸的瓶子最终将为客户提供符合人体工程学的产品，因为问题已经得到解决”。
The Designing, Shaping, and Aesthetics 设计、造型与美学
The previous market research denoted that there was the need for the bottle to be drastically changed thus a new appealing and conventional design is required. The concept of design started with a drawing of sketches of ideas that could possibly suit the consumer base and further enhance the overall outlook of the commodity. By drawing collection of designs, some are pushed to the growth stage which consists of a conservative and eccentric bottle. However, it is important to note that each of the designs tabled out has their advantages and disadvantages. In the selection of designs, it is prudent that the organization chooses the simplest shape because it uses minimal material and it is the best. This is clearly seen being implemented in Britvic because they are cutting the quantity of glass used within each and every bottle. Thus, the company is seriously taking into account the environmental issues.
本篇assignment通过之前的市场研究表明，瓶子需要彻底改变，因此需要一种新的吸引人的传统设计。设计的概念始于绘制可能适合消费者基础的想法草图，并进一步提升商品的整体外观。通过绘制设计集，一些设计被推向了由保守和古怪的瓶子组成的生长阶段。然而，需要注意的是，提出的每一种设计都有其优点和缺点。在选择设计时，谨慎的做法是组织选择最简单的形状，因为它使用的材料最少，而且是最好的。这一点在Britvic可以清楚地看到，因为他们正在减少每一瓶玻璃的使用量。因此，该公司正在认真考虑环境问题。
Design Development 设计开发
The design of the bottles should be developed in a manner that is appealing to target market especially the existing and new clients. Further, the shape of the bottle should reflect the current trends, dissimilar from the predictable designs, compliments the brand’s flavor, and sold at affordable prices. In relation to the health of the customers, it should be made of non-toxic substances having chemical resistance. The current brand used by the J20 Bottles should be of 22% larger so as to hold the correct level of liquid.
瓶子的设计应该以吸引目标市场，特别是现有和新客户的方式进行开发。此外，瓶子的形状应该反映当前的趋势，不同于可预测的设计，符合品牌的口味，并以实惠的价格出售。为了客户的健康，它应该由具有耐化学性的无毒物质制成。J20目前使用的品牌应该大22%，以保持正确的液位。
Conclusion 结论
The current prototype in the market needs to be readjusted to roughly 20% bigger than initially, this way then the bottle can hold the correct amount of juice. By continuing to use the initial bottle the customers may be getting what does not appropriately reflect their bargain, it can be considered a fraudulent move by the company as well as a failure to meet standard requirements by the regulatory bodies. Customers need to remain the priority and therefore it is essential by the company to meet the customers’ requirements such as operational transparency by the company thus according the company the necessary loyalty.
References 参考文献
Vrontis, D. and Thrassou, A., 2006. Situation analysis and strategic planning: an empirical case study in the UK beverage industry. Innovative marketing, 2(2), pp.134-151.
Russell, R.S. and Taylor-Iii, B.W., 2008. Operations management along the supply chain. John Wiley & Sons.
Kibar, A., 2007. NPD and Innovation in Soft Drinks Winning Strategies for Britvic.
Trotman, S.C., Holdway, A.J., Burnett, M.D. and Morse, S.E., 2007. Packaging. U.S. Patent Application 12/001,684.
本篇assignment总结到，目前市场上的原型需要重新调整到比最初大20%左右，这样瓶子才能容纳正确数量的果汁。通过继续使用最初的瓶子，客户可能会得到不恰当地反映其交易的东西，这可以被视为公司的欺诈行为，也可以被认为是未能达到监管机构的标准要求。客户需要保持优先地位，因此公司必须满足客户的要求，如公司的运营透明度，从而为公司提供必要的忠诚度。本站提供各国各专业assignment格式范文以及assignment写作辅导，如有需要可咨询本平台。
