餐馆或其全球网络的公共领域购买的超过7瓶。因此，本篇assignment提出该品牌被公认为市场上最畅销的软饮料产品，这使J20成为全球最畅销的独特软饮料。
Objective 目标
The organization should develop a competition strategy to style a new brand for their bottle by use of design and graphic and point-of-sale items. “It is required that the final product is branded with creative ideas and should be appealing to the current and future customers without tampering with the core principles of the brand” (Russell, R.S. & Taylor-Iii, B.W. 2008, n.p). This task is aimed to generate a design that increases the brand awareness and increasing its share value within the soft drink global market segment. In addition, the strategy is mainly focused towards the market segment that is sociable and impulsive that includes customers that are aged in between 25-30years old. Ultimately, the appearance and sensation of the designed brand should be entirely different, developing something new, and interesting. The company focuses on the 275ml bottle through innovation and putting an emphasis on marketability within the on-trade markets such as the pub, restaurants, and bars. The new branded bottle requires the support of the POS (Point of Sale) items in order to effectively launch the brand by use of posters, bar-runner, and use of drip mat.
该组织应制定竞争策略，通过使用设计、图形和销售点商品为其瓶子打造新品牌。“最终产品必须具有创意，并在不影响品牌核心原则的情况下吸引当前和未来的客户”。这项assignment旨在创造一种设计，提高品牌知名度，并增加其在软饮料全球细分市场中的份额价值。此外，该战略主要针对社交和冲动的细分市场，其中包括年龄在25-30岁之间的客户。最终，设计品牌的外观和感觉应该完全不同，开发出新的、有趣的东西。该公司通过创新专注于275毫升的瓶子，并强调在酒吧、餐馆和酒吧等贸易市场的可销售性。新品牌的瓶子需要POS（销售点）商品的支持，以便通过使用海报、吧台和滴水垫来有效地推出品牌。
Determining how it will be accomplished 确定如何完成
Firstly, the company can speculate at the aspects that the trendy bottle can be updated so as to effectively determine which graphic and designs should be incorporated. Having acknowledged this the research requires being undertaken with the attempt to discover why the commodity has been overly successful up-to-date. Further, it is wise to understand its credentials and how the product became so popular.
首先，公司可以从时尚瓶子可以更新的方面进行推测，从而有效地确定应该融入哪些图形和设计。在承认这一点后，本篇assignment需要进行研究，试图发现为什么这种商品在最新情况下过于成功。此外，明智的做法是了解其资质以及该产品是如何变得如此受欢迎的。
Secondly, by use of online questionnaires the research team should be at a position of collecting the overview of clients in relation to J20 product in order to assist in designing trends. Therefore, with this follow-up of the research, it would be prudent to suggest that the designs can be fashioned with the collaboration of J20 customers to ensure the correct and captivating product appearance is achieved.
其次，assignment通过使用在线问卷，研究团队应该能够收集客户对J20产品的概述，以帮助设计趋势。因此，随着研究的深入，我们建议可以与J20客户合作进行设计，以确保获得正确而迷人的产品外观。
Thirdly, it is essential for the organization to evaluate other soft drinks brands and how they managed to evolve since the establishment of the company, this assists in constricting a number of designs that could have been used. This strategy will significantly narrow the end results to a single product.
第三，该组织必须评估其他软饮料品牌，以及自公司成立以来它们是如何发展的，这有助于限制一些本可以使用的设计。这一策略将显著地将最终结果缩小到单个产品。
Lastly, there should be the development of the selected design in order to formulate to incorporate all the dimensions or the required technical information. Thereafter, an appropriate PDS -Product Design Specification- can be scribed.
最后，应制定选定的设计，以便将所有尺寸或所需的技术信息纳入其中。之后，可以制定适当的PDS——产品设计规范。
The outline of current bottle appealing and design whereby the information discussed in this section will be used to portray the failures as well as the possible enhancements within the packaging and the shaping of the bottle.
当前瓶装饮料的吸引力和设计概述，在assignment的本节中讨论的信息将用于描述瓶子的包装和形状中的故障以及可能的改进。
The packaging 包装
When a customer purchases a drink from the supermarket, he/she expects the drinks to be sold in cases of four in which all the bottles contain the same flavor of the soft drink. The customer is provided with a cardboard casing that is simply designed to help the customer to carry and hold the drinks with ease, easy to tear when attempting to get the drinks out, and very strong to hold the bo
