回答，因此，研究人员要求他们陈述自己的意见，44%的人对瓶子设计持负面反应，因为瓶子设计被定义为无聊且缺乏独特性。10%的受访者对瓶子或品牌没有任何评论，其他人对瓶子的可用性和材料有问题。最后一个问题是询问消费者是否改变了品牌，如果改变了，将加入什么。结果显示，23%的人要求更新品牌，20%的人建议品牌需要改进，但没有说明具体情况。剩下的百分比建议公司应该设计一个适合客户的品牌，但没有评论如何提升品牌。
Trends in designing the J20 Bottles J20的设计趋势
Observing the historical trends in branding the Coca-Cola bottle is can clearly be seen that they have enhanced their strategic designing and graphics towards ergonomic and anthropometric design. The oldest bottle design included the high-end cooking oil container that is currently used. Overall, studies indicate that the current designs focus developing thinner and smaller products however the final bottle to be developed is seen to acquire a reverse design. “Therefore it is of importance to acknowledge the originality of the making of bottles and their individual designs in relation to their shape, function, and aesthetics” (Trotman, S.C et al. 2007). The current layout of J20 bottles is similar to Archers and Smirnoff bottles. It can be denoted that each of the organizations is reluctant to enhancing their designs and thus they choose to stick with a standard bottle that they are confident will make adequate sales, hover in the end these designs are presumed as boring. In relation to aesthetics, the individual bottles exhibit a unique color and appearance of labels thus assisting the customers to make an informative decision on which product to buy.
观察可口可乐瓶品牌的历史趋势可以清楚地看出，他们已经加强了战略设计和图形，朝着人体工程学和人体测量设计的方向发展。最古老的瓶子设计包括目前使用的高端食用油容器。总体而言，研究表明，目前的设计侧重于开发更薄、更小的产品，但最终开发的瓶子被认为是反向设计。“因此，重要的是要承认瓶子制造的独创性及其与形状、功能和美学相关的个人设计”。目前J20的布局与Archers和Smirnoff相似。可以说，每个组织都不愿意改进他们的设计，因此他们选择了一个标准的瓶子，他们相信这个瓶子会有足够的销量，最终这些设计被认为是无聊的。就美学而言，单个瓶子展示出独特的颜色和标签外观，从而帮助客户做出购买哪种产品的信息决定。
The volume of production 产量
The target market is an essential factor to consider in expanding the organization market and in the case of J20, it targets customers between the ages of 25-30 years old. According to the market observations, the researchers report that the product is loved and bought by customers of all ages thus the organization has a well-established customer base. J20 Bottles has the pressure of designing a commodity that will uphold the reputation of their product’s brand in the long run. The final design includes the concerns that are related to the Mass Production manufacturing industry. This could involve the automated input, withdrawal of the recent bottle designs and issues of how the bottle designs can automatically be pushed along the product line. The Britvic organization acquires a manufacturing chain set up for mass production of their products, therefore, the only aspect that needs changing is the replacement of equipment.
目标市场是扩大组织市场时需要考虑的一个重要因素，在J20的情况下，它的目标客户年龄在25-30岁之间。根据市场观察，研究人员报告称，该产品受到所有年龄段客户的喜爱和购买，因此该组织拥有稳固的客户基础。J20面临着设计一种商品的压力，从长远来看，这种商品将维护其产品品牌的声誉。最终设计包括与大规模生产制造业相关的问题。这可能涉及最近瓶子设计的自动输入、撤回以及如何沿着产品线自动推动瓶子设计的问题。Britvic组织获得了一个为大规模生产其产品而建立的制造链，因此，唯一需要改变的方面是更换设备。
Quality and Consistency 质量和一致性
Due to a number of bottles produced and sold it obviously seems that the manufacturing process will run in an infinite period of time as quality and consistency being the core issue for Britvic. Certain factors such as current trends and expansion of the organization can result in inaccuracy in the operational of some company’s equipment, worn out and causing the production process to slow down. To ensure there is a high level of quality production the company should introduce a check-up plan for every 1500 bottles manufactured. The more thorough the production the more check-up should be done thus reducing the risk of having problems with customers and increasing customer relations.
由于生产和销售了许多瓶子，显然生产过程将在无限的时间内运行，因为质量和一致性是Britvic的核心问题。某些因素，如当前趋势和组织的扩张，可能会导致一些公司设备的操作不准确、磨损，并导致生产过程放缓。为了确保高质量的生产，该公司应为每生产1500瓶葡萄酒制定一项检查计划。生产越彻底，就应该进行更多的检查，从而降低与客户发生问题的风险，并加强客户关系。
Ergonomics 人体工程学
The increase in the use of the product there should be carefully considered to ergonomic hand sizes must be integrated with the design. The ideal scope of t
