Assignment范文-Costa SWOT分析。本文是一篇留学生assignment写作格式范文，本篇assignment范文在写作内容上涉及到了SWOT分析。SWOT分析可以被定义为一种工具，帮助人们评估企业的优势、劣势、机会和威胁。本篇assignment将对Costa进行SWOT分析。该分析模型最重要的用途是，它使组织能够更快地识别外部和内部因素，被用作决策的重要工具，也有助于制定战略计划。以下就是这篇assignment范文的具体内容，供参考。
Costa is a British coffeehouse company founded by Italian brother Bruno and Sergio Costa in Lambeth London in 1971 .It has been voted as a nation’s favourite coffee shop in the last three years. A coffee shop is a small and informal restaurant where small meals and especially coffee based drinks are served. As William H. Ukers says , “Coffee has become recognized as a human necessity.”(William, 1922:5)
Costa是一家英国咖啡馆公司，由意大利兄弟Bruno和Sergio Costa于1971年在伦敦兰贝斯创立。在过去三年中，它被选为全国最受欢迎的咖啡馆。咖啡店是一家小型的非正式餐厅，供应小食，尤其是咖啡饮料。正如William H.Ukers所说，“咖啡已经被公认为人类的必需品。”
Firstly, the most important strength that Costa has, is that them sources of beans are certified by the Rainforest Alliance so the practices used are sustainable .Sustainability can be defined as a quality of depleting the environmental harm and supporting long-term ecological balance,being a very important factor as the quality of life can not be maintained if we do not embrace it (MEGAN H., 2016). In addition, the community spirited power makes an important strength point for Costa, being a central meeting point for local communities since a long time (COSTA, 2017). Furthermore, as Costa official website describe, there are 1,500 Costa stores around the UK, making this coffee company a well known coffee shop brand (COSTA, 2017).
首先，Costa最重要的优势是，它们的豆类来源得到了雨林联盟的认证，因此使用的做法是可持续的。可持续性可以定义为减少环境危害和支持长期生态平衡的质量，是一个非常重要的因素，因为如果我们不接受它，生活质量就无法维持。此外，社区精神力量是Costa的一个重要优势点，长期以来一直是当地社区的中心聚集点（。此外，正如歌诗达官方网站所描述的，歌诗达在英国有1500家门店，使这家咖啡公司成为知名的咖啡店品牌。
Secondly, the main weakness that Costa has, is that there are a limited number of countries which enjoys its presence, internationally operating 442 stores throughout the world in 29 countries (COSTA, 2009). Moreover, Costa has quite expensive prices compared to other not so well known coffee shop brands, not giving the opportunity to use those services to all the people categories, Costa having medium prices between the three most known coffee shops in U.K., as found in the London toolkit’s survey (Earls Court Kensington, 2017).
其次，歌诗达的主要弱点是，拥有歌诗达业务的国家数量有限，在全球29个国家经营442家门店。此外，与其他不太知名的咖啡店品牌相比，Costa的价格相当昂贵，没有给所有人提供使用这些服务的机会，如伦敦工具包的调查所示，Costa在英国最知名的三家咖啡店之间的价格中等。
Thirdly, the most important opportunity that Costa have is continuously expanding and merging, taking over or forming alliances with other coffee companies. According to a survey conducted by the Allegra Strategies, Costa is estimated to have served 169 million cups of coffee in 2015. The company increased its coffee outlets from 1,992 to 2,163 outlets, increasing their profit up to 15 per cent (DATA ANALYSES, 2016).
第三，Costa拥有的最重要的机会是不断扩张和合并，接管或与其他咖啡公司结盟。根据Allegra Strategies进行的一项调查，估计Costa在2015年提供了1.69亿杯咖啡。该公司将其咖啡门店从1992年增加到2163家，利润增长了15%。
Finally, as every successful company have its achievements, it’s necessary to have its threats to run. The biggest threat that could affect Costa are the company’s competitors, as it works in order to keep its first place among the competition. According to Coffeebi, “Costa has the lion share of the highly growing market due to the tremendous number of coffee shops compared to other chains, 2,163 coffee shops compare with 849 and 620 coffee shops for Starbucks and Caffe Nero respectively which are i
