ttles during the transportation from the supermarket. Thus, all the above-outlined aspects are referred to as packaging of a product, whereby, the product impresses the customer from how it is stored and all the benefiting factors that come along with the acquisition of the drink. This is a perfect example of how the J20 Bottles currently packages its products; the soft drinks are packaged in a circular shaped package with filleting before the neck. The main body of the bottle has measurements of an approximate of 60mm in diameter that lofts to 27mm on the extraction point of the drink. The production procedure of the Blow is molded to bring about certain shapes at the bottom thus instigating a slight indent that allows fast removal of the bottle. The types of bottles shaped in this manner, the top is usually integrated with the body of the bottle this is achieved by developing two wider sections within the glass to ensure easy to use and function ability.
当顾客从超市购买饮料时，他/她希望每四瓶饮料都含有相同口味的软饮料。为顾客提供了一个纸板箱，它的设计简单，可以帮助顾客轻松地携带和拿饮料，在试图取出饮料时很容易撕裂，并且在从超市运输的过程中非常牢固地固定瓶子。因此，关于assignment所有上述方面都被称为产品的包装，由此，产品的储存方式以及与饮料的获取相关的所有有利因素给客户留下了深刻印象。这是J20目前如何包装其产品的一个完美例子；软饮料被包装在颈部前面有圆角的圆形包装中。瓶子的主体直径约为60毫米，在饮料的提取点高达27毫米。吹塑的生产过程是为了在底部形成特定的形状，从而产生轻微的凹痕，从而可以快速取出瓶子。以这种方式成型的瓶子类型，顶部通常与瓶体一体，这是通过在玻璃内形成两个更宽的部分来实现的，以确保易于使用和功能。
For the product re-launch J20 bottles aim at keeping up with the trend of incorporating the same colors that are the Orange and Green. Thus, this forms of packaging exhibit a sense of a material that is environmental friendly having a rich and enjoyable taste. In the case of the fruit drinks such as the Apple, Bananas, and Orange, their main colors are the Red, Yellow, and the Orange respectively. By incorporating these brand elements the company is constructing the personality of the brand by ensuring that it is in line with its customer target markets.
对于重新推出的产品，J20旨在跟上融入橙色和绿色相同颜色的趋势。因此，这种形式的包装表现出一种具有丰富和愉快味道的环保材料的感觉。在苹果、香蕉和橙子等水果饮料的情况下，它们的主要颜色分别是红色、黄色和橙色。通过整合这些品牌元素，公司正在通过确保其与客户目标市场一致来构建品牌的个性。
Digital Questionnaire 数字问卷
This section focuses on determining the fundamental reasons as to why consumers purchase the commodity by analyzing elements such as the taste, social factors, or its non-alcoholic nature of the product. The data can be acquired through evaluating the pub clients via the platform of an online questionnaire. In a survey conducted, it showed that between the ages of twenty-five men and twenty-six women the 90% of them suggested that they enjoyed consuming J20 soft drinks using the product as a substitute for coke. A total of 49% of the customers stated that J20 is their favorite drink on weekends and in their socializing joints (Britvic Annual Report, 2015 n.p). Therefore, this possesses as the reason to why there is a high percentage that the drink is the preferred selection for designated drivers drink persons.
在本篇assignment的本节通过分析产品的口味、社会因素或非酒精性质等因素，重点确定消费者购买商品的根本原因。数据可以通过在线问卷平台对酒吧客户进行评估来获取。在一项调查中，调查显示，在25岁男性和26岁女性之间，90%的人表示他们喜欢用J20软饮料代替可乐。共有49%的顾客表示，J20是他们周末和社交场所最喜欢的饮料。因此，这就是为什么该饮料是指定司机和饮酒人员的首选的原因。
However, it was discovered that by the use of online questionnaires the people were reluctant to answer therefore, the researcher asked them to state their opinion, 44% reacted negatively towards the bottle design which was defined as boring and lacked uniqueness. 10% of the interviewees have no comment about the bottle or the branding and others having issues with the bottle’s usability and issues concerning the material. The final question entailed asking the consumers as to whether they change the brand and if so what would be incorporated. The results showed that 23% requested that the brand should be updated and 20% suggesting that the brand requires a change but did not state the particulars. While the remaining percentage suggested that the company should design a brand that is suitable for the customers but did not comment of how to enhance the brand (Britvic Soft Drinks Review, 2014 n.p).
然而，本篇assignment通过研究发现，通过使用在线问卷，人们不愿意
