Case Study范文-战略管理案例研究：苹果。本文是一篇留学生案例分析Case Study写作范文，主要内容是讲述战略管理是制定、实施和评估跨职能决策的艺术和科学，这些决策将使组织实现其目标。战略管理包括系统地确定公司的目标，培育实现这些目标的政策和战略，获取并提供这些资源以实施政策和战略以实现公司的目标。因此，战略管理整合了企业各个职能部门的活动，如营销、销售、生产等，以实现组织目标。以下内容是这篇Case Study范文的全部内容，供参考。
1.0 introduction 引言
Strategic management is the art and science of formulating, implementing, and evaluating cross-functional decisions that will enable an organization to achieve its objectives. Strategic management includes a systematic recognition of specifying the firm’s objectives, nurturing policies and strategies to achieve these objectives, and acquiring and making available these resources to implement the policies and strategies to achieve the firm’s objectives. Strategic management, therefore, integrates the activities of the various functional sectors of a business, such as marketing, sales, production etc., to achieve organizational goals. (Lamb, 1984)
1.1 Company background 公司背景
Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. The company headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries. Apple was established on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs was said to own 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. While Jobs and Wozniak were young with little to no assets, Ronald Wayne was older with personal assets and was scared to put these at risk.
苹果公司是一家设计和制造计算机硬件、软件和其他消费电子产品的美国公司。该公司以其Macintosh个人电脑系列、Mac OS X、极其忠实的用户群、iTunes媒体应用程序和iPod个人音乐播放器而闻名。公司总部位于加利福尼亚州库比蒂诺，首席执行官兼联合创始人是史蒂夫·乔布斯，公司拥有遍布10个不同国家的284家零售店。苹果公司由史蒂夫·乔布斯、史蒂夫·沃兹尼亚克和罗纳德·韦恩于1976年4月1日成立，负责销售AppleI个人电脑套件。据说史蒂夫·乔布斯拥有该公司45%的股份，史蒂夫·沃兹尼亚克拥有45%，韦恩拥有剩下的10%。虽然乔布斯和沃兹尼亚克年轻时几乎没有资产，但罗纳德·韦恩年纪更大，拥有个人资产，害怕将这些资产置于风险之中。
Apple products have been able to achieve the highest rate of sales compared to its competitors in the world, and the company was able to significantly control the electronics market in the world throughout their products.
与世界上的竞争对手相比，苹果公司的产品已经取得了最高的销售率，并且该公司能够通过其产品显著控制世界电子市场。
2.0 strategic analyses 战略分析
Strategic analysis is the process developing a strategy for a business, throughout researching about the business and the environment in which it operate. Strategic analysis involves two scenarios internal to organization and external to the organization. It is important to also remain focused on the destiny or goal and then make relevant analysis internally as well as externally, as the strategic analysis is something which is very wide in nature.
战略分析是为企业制定战略的过程，贯穿于对企业及其运营环境的研究。战略分析涉及组织内部和组织外部的两个场景。同样重要的是，要始终关注命运或目标，然后在内部和外部进行相关分析，因为战略分析的性质非常广泛。
The strategic analysis tools gives magical solutions for the company’s head office, so that they can analyze the current internal and external business scenario for advanced planning. The tools that Apple can use are as shown below.
战略分析工具为公司总部提供了神奇的解决方案，以便他们能够分析当前的内部和外部业务场景，进行高级规划。苹果可以使用的工具如下所示。
2.1 General environment 一般环境
General environment are the factors and circumstances such as economic, legal, political and social. That affects everyone in the industry generally or the market more or less similarly. Although a business cannot control what takes place in the general environment, evaluating the general environment can allow businesses the opportunity to predict changes and identify future opportunities during a manager’s analysis of the general environment.
大环境是经济、法律、政治和社会等因素和环境。这对行业中的每个人都有影响，或者对市场也有影响。虽然企业无法控制在大环境中发生的事情，但评估大环境可以让企业有机会在经理分析大环境时预测变化并确定未来的机会。
General environment includes two theory branches. The SWOT analysis which detects the strength, weakness, oppo
