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Case Study范文:Strategic Management Case Study: Apple

日期:2022年11月24日 编辑: 作者:无忧论文网 点击次数:1169
论文价格:免费 论文编号:lw202211240421451618 论文字数:4000 所属栏目:Case Study范文
论文地区:美国 论文语种:English 论文用途:案例 Cae Study
ation requires managers to apply these strategies and convert it to actions that will achieve success and high performance.
战略实施被认为是战略管理过程中最艰难的阶段。战略实施需要管理者应用这些战略,并将其转化为能够取得成功和高绩效的行动。
4.1 International Strategy (Organizational and environmental factors)国际战略(组织和环境因素)
International strategy is a strategy in which an organization introduces and sells their product in other foreign markets. The main reason for applying this strategy is because of the new opportunities an international market introduces to an organization.
国际战略是一个组织在其他外国市场上介绍和销售其产品的战略。应用这一战略的主要原因是因为国际市场为组织带来了新的机会。
4.1.1 Globalization Framework 全球化框架
MNC’ stands for Multi National Corporation. MNC’ are organizations that have assets in other countries within its original home land. These organizations may have factories and departments in other countries, although they have a specific main head office in which they manage the organization. MNC’ organizations main goal is to maximize the wealth of shareholders.
MNC代表跨国公司。跨国公司(MNC)是指在其原籍国的其他国家拥有资产的组织。这些组织可能在其他国家设有工厂和部门,尽管它们有一个具体的总部,在那里管理组织。跨国公司组织的主要目标是最大化股东的财富。
4.1.2 Entry mode Strategies 进入模式策略
Entry mode is a strategy that allows and helps in adjusting the proper time for an organization to introduce their product in another foreign country. Applying this decision is one of the hardest processes in an organization. It may affect the company either negatively nor positively in many ways.
进入模式是一种策略,它允许并帮助调整一个组织在另一个外国引进其产品的适当时间。应用此决策是组织中最困难的过程之一。它可能在许多方面对公司产生消极或积极的影响。
4.1.3 Diamond of National Advantage 国家优势钻石模型
Porter’s diamond national advantage strategy states that the national the national advantage of a country depends on certain factors. Porter used a diamond shaped diagram to explain and state his theory. He explains the role of the national field that governments create for their business advantage.
波特的国家优势钻石模型战略指出,国家的优势取决于某些因素。波特用一个菱形图来解释和陈述他的理论。他解释了政府为其商业优势创造的国家领域的作用。       
4.1.4 Application to company 公司的应用
Apple expanded their business through opening many retail stores around the world, having partnerships with other telecommunication companies all over the world. One of the reasons apple expanded in the last years was because of their innovative products which met the customer’s needs
Although the company was able to manage their product’s cost through concentrating on certain level of customers specifically high level customers.
苹果通过在世界各地开设许多零售店,并与世界各地的其他电信公司建立合作伙伴关系,扩大了其业务。苹果在过去几年扩张的原因之一是他们的创新产品满足了客户的需求             
尽管该公司能够通过专注于特定级别的客户,特别是高级别的客户来管理其产品成本。
4.2 Corporate Governance 公司治理
Corporate governance is rules and policies settled in which an organization is controlled and directed. It also draws structure for an organization to achieve its goals. Actually it includes all the branches of management from planning and controlling to performance evaluation and company disclosure.
公司治理是一个组织受到控制和指导的规则和政策。它还为组织实现其目标绘制了结构。实际上,它包括从计划和控制到绩效评估和公司披露的所有管理分支。       
4.2.1 Board of Directors 董事会
Board of directors is a committee chosen by elections in which its main role is to take the responsibility for managing a nonprofit organization. This committee is responsible for holding the funds and assets and any other property that belong to others. Board of Trustees oversees management and counseling issues facing the organization.
董事会是一个由选举产生的委员会,其主要职责是负责管理非营利组织。该委员会负责持有属于他人的资金、资产和任何其他财产。董事会监督组织面临的管理和咨询问题。
4.2.2 Executive Compensation 高管薪酬
Actually compensation for executive manager is not the same as compensations for normal employees. This happens in mostly all organizations. The executive compensation includes the CEO, CFO, the vice president, and the upper- level managers.
These employees are treated in a quite different way from other employees. Their salary and compensation are negotiable and are stated and recorded in the contract. The contract records their salary, compensation, and bonuses.
实际上,执行经理的薪酬