导读:这是一篇市场营销专业的case study范文，主要分析了一个企业的可持续发展策略。
According to the internal and external environment, our company adjusts and coordinates the goal. Making integration between long-term and short-term is important at the beginning of an undertaking. Now, center on the basic objective of satisfaction profit is a way which aims to seek sustainable development.
根据内部和外部环境，我们公司调整和协调目标。 在一项事业的开始，将长期和短期相结合是很重要的。 现在，以满意度利润为基本目标，是寻求可持续发展的一种方
Enterprise objective description
There are many methods for enterprise objective. First is long-term and short-term. Second is whole and part. Third is marketing, sale, finance, production, human resources and research and development. We focus on finance and marketing. So, we choose build brand and cost reduction. Building brand aims to encourage employees and promote the development of our company. Besides, we will coordinate the employees and keep moving by hands to make sure normal activities efficiently within the company. Finally, occupy the mind of consumer,Making brand famous, making much money as possible, enlarge market to the city of Dalian, and enlarge market to the Nationwide. Maybe In 1 year, we build a brand in Neusoft –students. In 3 years, we occupy domestic market. In 5 years, we extend more product series.
企业目标有很多方法。 首先是长期和短期。 第二是整体和部分。 第三是营销，销售，财务，生产，人力资源和研发。 我们专注于财务和营销。 因此，我们选择建立品牌和降低成本。 建立品牌旨在鼓励员工，促进公司的发展。 此外，我们将协调员工并持续动手，以确保公司内部的正常活动。 最后，占据消费者的心灵，让品牌闻名，尽可能赚钱，扩大市场到大连市，并扩大到全国市场。 也许在1年内，我们在东软建立了一个品牌 - 学生。 3年来，我们占领国内市场。 在5年内，我们扩展了更多的产品系列。
Target market describe
The goal for our company is do it from small to large and from local to the nation as a new enterprise with new beverage. Based on the characteristics of consumer, we actually make the potential market into 2 parts. The first part is age which is under 18, between 18- 50 and above 50. The other part is age, consumer psychology and customer behavior.
Market segments table
We make our market focus on the second part which we talked in the part of target market describe. Fruit juice, carbonated beverage, dairy drinks, black tea, coffee and so on are our main products. These are suit for young people. Nutrition products are good for men and women who will get vitamin. Promotion is a way to affect the people related to purchasing power. Curiosity is unique in our company which will attract more people to know us.
Ensure the goal of marketing
Age has three parts, 18, 18-50 and 50. Consumer psychology pursues value for money which focuses on the price of production. Customer behavior seeks for innovation which means new things with more different styles.
SWOT
Strength：our company is an advantage in packing. We try to design more curiosity styles within the company.
Weakness：less of new products and experience is a big challenge for us. Do more and work together is first step for us.
Opportunity: drinks are consumable, so we own a large of customers, besides drinks are also necessity goods.
Threaten: many famous brands and competitors have been popular in the beverage market. Building brand is hard for us to show our products. Although we are facing more challenge than before, we have the confidence and win the war of competition.
Series, pricing and packing
Our products have the following series: soda, sports beverage, dairy drinks, juice, tea and coffee, juice will be our main product. In the initial stage, we price the wow at 2-3 yuan. As to the packing, we want to use the Chinese horoscope, because it meets the tradition of Chinese people and arouses the interest of foreigners.
Promotion
We have 3 schemes to promote our products. Firstly, you buy a bottle of wow and you will get another one if you are lucky enough. Secondly, we will advertise it on the internet or through the campus advertising. However, from our survey we found out that stars could not attract many of us, so we won’t choose stars spokesman. The last but not least, and even I think it’s the most important is to cooperate w
