业人士,他们尽管没有时间购物和烹饪,但仍然关心自己吃什么。
The new product category that we will be offering reflects our supplier’s company values and ours as retailers[D20].
我们将提供的新产品类别反映了我们供应商的公司价值观和我们作为零售商的价值观。
At Green Fingers we are going to consider several aspects in order to determine which products to sell. Once our target market is defined we need to determine how profitable the product is going to be. Food is a consumable item, which means that if our customers are happy with the purchase they will come back again soon. We need to think of what is popular at the moment[D21]. Even though we are dealing with food and unlike fashion it does not follow the same buying cycle, there is a similar trend happening on the food industry. For instance, there has been a huge increase in the production of avocados, coconut derived products, gluten free products and so on.
在Green Fingers,我们将考虑几个方面,以确定销售哪些产品。一旦我们的目标市场确定,我们就需要确定产品的盈利能力。食品是一种消耗品,这意味着如果我们的客户对购买感到满意,他们很快就会回来。我们需要考虑一下目前流行的是什么。尽管我们正在处理食品,与时尚不同,它不遵循相同的购买周期,但食品行业也出现了类似的趋势。例如,鳄梨、椰子衍生产品、无麸质产品等的产量大幅增长。
We cannot forget our competitor, which is why we need to search for an original product or a product with a distinctive characteristic that makes it more appealing to customer than that of the competence. One way of achieving that would be by creating a partnership with our supplier. That will imply a huge challenge that I, as buyer, am willing to accept. That way we can have more control over the quality of the product and the supplier can anticipate our needs.
我们不能忘记我们的竞争对手,这就是为什么我们需要寻找一种原创产品或一种具有独特特征的产品,使其比能力更吸引客户。实现这一目标的一种方法是与我们的供应商建立合作关系。这将意味着一个巨大的挑战,作为买家,我愿意接受。这样我们就可以更好地控制产品的质量,供应商也可以预测我们的需求。
Even though we will keep the product range simple to start with, we are looking forward to adding lines according to the customer’s response[D22].
尽管我们将从一开始就保持产品范围的简单,但我们期待着根据客户的反应增加产品线。
CONCLUSIONS 结论
Due to a recent loss in one of our main suppliers we have reflected on the characteristics that we look for on a supplier as retailers of fresh food. We have also discussed recent technological changes that have altered the supply chain and have forced the loss of said supplier. Finally we have identified a new product category that will be part of our product range[D23].
本篇Assignment总结到,由于我们的一家主要供应商最近出现了亏损,我们反思了作为新鲜食品零售商的供应商的特点。我们还讨论了最近的技术变化,这些变化改变了供应链,并迫使上述供应商流失。最后,我们确定了一个新的产品类别,它将成为我们产品系列的一部分。本站提供各国各专业Assignment范文以及Assignment写作辅导,如有需要可咨询本平台。