etwork while emerging market was the opportunity. For coca-cola, the biggest threat was foreign currency fluctuations and growing taste of healthy drinks among the customers. They took this concern and improve their advertisement and promotions and also expand their beverage categories. The final result was the increase of dividend per share from 0.33$ to 0.35$, while there was increase in per share from 39$ to 46$. The main advantage of SWOT analysis is to guide business through hard times and making strategies for every department.
SWOT分析是一个找出优势、劣势、机会和待遇的过程。这是企业或组织发现内部和外部因素的基本框架。内部因素是优势和劣势，而威胁和机遇是需要处理的外部因素。使用有助于评估公司在市场中的地位的信息和数据，以及SWOT分析，将发现公司需要什么来实现其目标，以及必须克服哪些障碍才能实现愿景或预期结果。例如，早在2015年，可口可乐就进行了SWOT分析，发现他们在品牌名称和分销网络方面都有实力，而新兴市场则是机遇。对于可口可乐来说，最大的威胁是外汇波动和顾客对健康饮料的口味不断增加。他们考虑到了这一点，改进了广告和促销活动，还扩大了饮料类别。最终结果是每股股息从0.33美元增加到0.35美元，而每股股息从39美元增加到46美元。SWOT分析的主要优势是指导企业度过艰难时期，并为每个部门制定战略。
Assignment范文名词解释 4——Strategic planning 战略规划
A Systematic process of visualizing a desired result or future, and converting this vision into well-defined goals and objectives with proper sequence of small task to achieve them. The long run planning which lay down estimate future needs by current position of the business while strategic planning comes into action with the desired end and works backward to the current position. The process of strategic planning generate a well-defined document that describe both decisions layed down about the business’s goals and the ways in which the business will achieve them. Strategic planning has many benefits which let the organization to be aware of future challenges and opportunities. It also lay down the guidelines about the resource utilization while give individuals and employees a way of direction around a common task. It creates limit on crisis management. Strategic planning is all about step by step exercise which require valuable data and information which gives a final insights of a problem.
一种系统化的过程，将期望的结果或未来可视化，并将这一愿景转化为定义明确的目标和目的，并通过适当的小任务序列来实现这些目标。长期规划是根据业务的当前位置来估计未来需求，而战略规划则以期望的结果付诸行动，并向后追溯到当前位置。战略规划过程会生成一份定义明确的文件，描述关于企业目标的决策以及企业实现目标的方式。战略规划有很多好处，可以让组织意识到未来的挑战和机遇。它还制定了关于资源利用的指导方针，同时为个人和员工提供了一种围绕共同任务的指导方式。它限制了危机管理。战略规划是一步一步的练习，需要有价值的数据和信息，才能最终了解问题。
Assignment范文名词解释 5——Enterprise architecture 企业架构
An enterprise architecture is a frame work or a blueprint that defines the operation and structure of an organization. The main aim of an enterprise architecture is how to achieve the current and future goals effectively. Michael Platt define enterprise architecture which contain four points of view called the business, application, information and technology perspective. The business perspective defines the process by which its operated on day to day basis. The application perspective defines the interaction among the standards and processes used by any business. The information perspective classifies the raw data that business requires to work efficiently. While the last technology perspective define hardware, programming, network solution and operating system used by the business. The main advantage of having an enterprise architecture is improved decision making, good adaptability in changing demands or market conditions while elimination of redundant processes.
企业架构是定义组织运作和结构的框架或蓝图。企业架构的主要目的是如何有效地实现当前和未来的目标。Michael Platt定义了企业架构，其中包含四个观点，即业务、应用程序、信息和技术视角。业务透视图定义了日常运营的流程。应用程序透视图定义了任何业务所使用的标准和流程之间的交互。信息透视图对业务高效工作所需的原始数据进行了分类。而最后一个技术视角定义了企业使用的硬件、编程、网络解决方案和操作系统。拥有企业架构的主要优势是改进决策，在不断变化的需求或市场条件下具有良好的适应性，同时消除了冗余流程。
Assignment范文名词解释 6——MIS 管理信息系统
Management information system is all about the study of technology, organization and its people. On the off chance that you appreciate innovation like iPhones, iPods, and Facebook, you have what it takes to major in data frameworks. All you need is an enthusiasm for innovation and the craving to utilize innovation to enhance individuals’ lives. Many individuals surmise that MIS is all programming. In any case, writing computer programs is only a little piece of our educational programs
