5.2 Sales strategy 销售策略
A strong advertisement will be used at firstly stage of running this business such as TV advertisement, newspaper and other ways to let customers know what kind of services we can offer them and what are the advantages we have and how much money they will save if they choose go to our place. Also, we will make a cooperation with AA company to give some discount for AA members and to promote our reputation. For people who are not AA member, we will give another discount that provide 5% off per liter after they done 5 times of car wash services. Also, we will offer customers some long-term contracts that is more convenient for both of the company and customers.
在经营这项业务的第一阶段，将使用强有力的广告，如电视广告、报纸和其他方式，让客户知道我们可以为他们提供什么样的服务，我们有什么优势，如果他们选择去我们的地方，他们将节省多少钱。此外，我们将与AA公司合作，为AA会员提供一些折扣，以提高我们的声誉。对于非AA会员的人，我们将在他们完成5次洗车服务后，再给予每公升5%的折扣。此外，我们将为客户提供一些对公司和客户都更方便的长期合同。
6.0 Management summary 管理总结
Refer to 5.0, we can see three different team will in charge different kinds of works. Therefore, team leader of the groups will be the important role for the business. Each team leader will be selected by their working experience, education background. They should have at least college certificate and at least 3 years related working experience. Every prospective employee should submit their CV and give a oral representation for their working experience which include customer service skill, communication skill. Team leader will be paid for average salary plus some achievement awards each month that will depends on the amount of sales.
参考5.0，我们可以看到三个不同的团队将负责不同类型的工作。因此，团队的领导者将是企业的重要角色。每个团队领导人将根据他们的工作经验和教育背景进行选择。他们应该至少有大学证书和至少3年的相关工作经验。每位潜在员工应提交简历，并口头陈述其工作经验，包括客户服务技能、沟通技巧。团队领导每月将获得平均工资加上一些成就奖，这取决于销售额。
7.1 Projected profit and loss 预计损益
Thousands of cars are running through Riccarton Road. If 10% of those cars choose our car washing shop to do washing services, the profits will be approximate on 40 thousand to 50 thousand dollars per month. Equipments loss will be the most important one. Also, some long-term staff quit will be another loss for the business.
数千辆汽车在里卡顿路行驶。如果10%的汽车选择我们的洗车店做洗车服务，每个月的利润大约为4万至5万美元。设备损失将是最重要的。此外，一些长期员工的离职将是企业的另一个损失。
7.2 Projected cash flow 预计现金流
Car Kursaal will be a modern company to provide modern ways of car wash services to people who are living in Christchurch and who are visiting and studying in Christchurch. 1 million New Zealand dollars will be invested in this project. This shop will take up 1500 square meters and will be located on the Riccarton Road of Christchurch City. This location is near by some education places and shopping malls which is convenient to customers who are living there and going there for shopping. New equipments and new technology will be used in this project. Some excellent people will participate in this management team. Some advertising and promotion will be used for boost this company reputation and the advantages of this company should be the cheaper price and diverse types of washing services. This business will have a brilliant profits in the future.
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