st market should be high school students and their parents. However, not many high school students have their own cars but the prospective customers should be their parents because they have more chances to go car washing shop when they meet their children in high school.
由于这家商店的位置，我们将考虑三个不同的市场。第一个是购物和拜访在上述两个商场购物的顾客。这个市场将是最重要的，因为他们有能力在购物后花一些钱洗车。第二个市场将是坎特伯雷大学的学生。这一群体在所有客户中所占比例最大，因为该大学有20000多名学生，其中包括国内学生和国际学生，他们中的大多数人可能通过兼职或其他方式节省了一些钱，但与购物和拜访客户相比，他们可能没有足够的资金来支付额外的汽车费用。最后一个市场应该是高中生和他们的父母。然而，没有多少高中生拥有自己的汽车，但潜在的客户应该是他们的父母，因为他们在高中时遇到孩子时有更多的机会去洗车店。
For the customers of car rental company, because of the rules which is from car rental company that customers must keep the car clean, those customers have more chances to go a car washing shop to clean their rent cars.
对于汽车租赁公司的客户来说，由于汽车租赁公司规定客户必须保持汽车清洁，这些客户有更多的机会去洗车店清洗他们租来的汽车。
4.3 Market needs 市场需求
The advantages of this business that others does not have are we have different types of car wash ways to offer different types of customers that means they can choose different levels of cost to finish car wash. It will be much convenient to the customers that they can spent less money if they are not in good finance conditions but they want to have this service. As we known, almost all auto car washing sites in Christchurch do not have variable choices for customers and the price are not flexible. That is the reason that Car Kursaal will have the most chances to get the prospective customers if we can offer them different prices because Car Kursaal will offer much cheaper prices for different washing ways.
这项业务的优势是其他人没有的，我们有不同类型的洗车方式来为不同类型的客户提供洗车服务，这意味着他们可以选择不同的成本水平来完成洗车。如果客户的财务状况不好，但他们想得到这项服务，那么他们可以花更少的钱，这对他们来说将非常方便。正如我们所知，基督城几乎所有的洗车店都没有为客户提供可变的选择，而且价格也不灵活。这就是为什么如果我们能为潜在客户提供不同的价格，Car Kursaal将有最大的机会获得他们，因为Car Kursaal将为不同的洗涤方式提供更便宜的价格。
5.0 Strategy and implementation summary 战略和实施总结
Firstly, the investment will be recorded by management group. The money which is invested will be divided by three, the first part will be used for rental places and decoration, the second part will be used for buy some equipments and system installation, the last part will be used for labor spending. Budgets will be built before the shop establishment and we will prepare additional 10% extra budgets of all the cost in case some emergency during the establishment. Management team also will supervise the whole business when it is running (Yusuf, Y., Gunasekaran, A., & Abthorpe, M. S., 2004). Three teams will charge different part of business operation. One is about daily operation, one for equipments maintain and one for finance supervision. Each group will has one team leader and several staff to charge different things and the team leader will in charge of their team and play a role to communicate the manger and other team leaders. One week team meeting will be hold by team leader and one month management meeting will be hold by manger to track the establishment process.
首先，投资将由管理小组记录。投资的资金将被分成三部分，第一部分将用于租赁场所和装饰，第二部分将用于购买一些设备和系统安装，最后一部分将用于劳动力支出。预算将在商店建立之前制定，我们将为所有成本准备额外10%的预算，以防在建立期间出现紧急情况。管理团队还将在整个业务运行时对其进行监督。三个团队将负责业务运营的不同部分。一个是日常操作，一个是设备维护，一个用于财务监督。每个小组将有一名组长和多名员工负责不同的事务，组长将负责他们的团队，并发挥沟通经理和其他组长的作用。组长将召开一周的团队会议，经理将召开一个月的管理会议，以跟踪建立过程。
5.1 Competitive Edge 竞争优势
Some petrol station are the competitors such as BP, Mobile because they also offer auto car wash services for customers and they have opened for a long time that some customers are used to go there to wash their cars. Therefore, the price and the special services will be our unique characteristic which is distinctive from other car washing places. Another unique competitive edge is we also offer pick up and drop off service. We will use a systems for communicating information for both of customers and the shop. This system can provid a confirmation or temporary receipt for customers and also can memory for reference when the customer come to pick up (Danel, A. R., & Lohrey, D. W., 1989). The most problem should be how to make a reputation.
一些加油站是BP、Mobile等竞争对手
