Mitchells & Butlers的内部和外部因素
Internal and external factors of mitchells & butlers
Mitchells & Butlers拥有并经营着全国2000的黄金地段高质量的酒吧。本集团主要经营房地产保有，偏向住宅的位置，面积大的酒吧。大约3%的英国酒吧，米切尔和管家在行业销售和平均每周销售每酒吧比普通英国酒吧大近10%。米切尔和管家的领先品牌组合和格式包括烬客栈、收割机、铁板酒吧有限，托比，烤肉，老式客栈，皇冠，carveries。所有的酒吧，奥尼尔，尼克尔森和布朗。此外，米切尔和管家经营大量的个别城市中心和住宅的酒吧。
INTRODUCTION 引言
Mitchells & Butlers owns and operates around 2,000 high quality pubs in prime locations nationwide. The Group's predominantly freehold, managed estate is biased towards large pubs in residential locations. With around 3% of the pubs in the UK, Mitchells & Butlers has over 10% of industry sales and average weekly sales per pub almost four times greater than that of the average UK pub. Mitchells & Butlers' leading portfolio of brands and formats includes Ember Inns, Harvester, Sizzling Pub Co., Toby, Carvery, Vintage Inns, Crown, Carveries. All Bar One, O'Neill's, Nicholson's and Browns. In addition, Mitchells & Butlers operates a large number of individual city centre and residential pubs.
PESTEL ANALYSIS PESTEL分析
Political/Legal 政治/法律
Business have to understand the ‘surrounding conditions and circumstances' in which they operate or work in order to stay competitive as well as be successful in the market. Environmental analysis is needed because the environment does not the stay the same- it is dynamic therefore businesses must operate under a general assumption that the future will be different from the past. Hence it is important to know how it will change in order to respond to or influence this change in a way that will allow the organization to achieve its goals (Wetherly.P and Otter.D,2008). Business organization differs in many ways, but they also have a common feature, the transformation of input into output. This transformation process takes place against a background of external influences with affect the first and its activities. This external environment is complex, volatile and interactive, but it cannot be ignored in any meaningful analysis of business activity (Worthington and Britton, 2003). In analyzing the macro environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence that organization's supply and demand levels and its costs (Kottler and Schlesigner,1991).
The PESTEL framework provides a comprehensive list of influences on the possible success or failure of particular strategies PESTEL stands for the Political, Economic, Social,Technological, Environmental and Legal factors that affect the firm (Johnson,2008). The analysis result can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans (Byars,1991; Cooper, 2000). A number of aspects of the political environment clearly impinge on business activity (Worthington and Britton, 2003).The major political factors that has showed a challenge or difficulty to the Pub and Restaurant industry is the UK government regulations regarding planning. Over the last few years, especially the pub industry affected by a flood of new regulation, including the licensing Act, a ban on smoking, the introduction of Alcohol Disorder Zones as well as number of Government consulting, media and NGO's targeting. With every stringent law on food and drinks, Mitchells & Butlers plc will have to follow more and more regulation like no smoking, below 18 age are not allowed and also provide calorie content on the menu. Mitchells & butlers plc is the first pub companies to agree to publish information on the calorie content of dishes on the menu with two brands, Harvester restaurants and Scream pubs as a part of food standard agency initiative.
The number of pubs in the UK is forecast to fall 3% by 2012 while the value of restaurant trade will rise 8% by 2011, Market & Business Development. Therefore "Food now accounts for a third of sales at firm like Mitchells & Butlers, which owns Brown's re
