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MBA论文Case Study写作范文:A Case Study on Amazon

日期:2023年03月13日 编辑: 作者:无忧论文网 点击次数:792
论文价格:免费 论文编号:lw202303131550434166 论文字数:2000 所属栏目:Case Study范文
论文地区:美国 论文语种:English 论文用途:案例 Cae Study
所暗示的系统不断考虑将所有这些都建立在基础上,并利用合并的客户框架和管理操作,显然是分期付款的安全技术。
By making utilization of Hamel & Prahalad’s system of being recognized Amazon made the web administration and distributed computing where any representative can run its business. It has been dissected that the income created by the web administration is past the ecommerce business.
通过利用Hamel&Prahalad的认可系统,亚马逊实现了网络管理和分布式计算,任何代表都可以在其中运营业务。据分析,网络管理所创造的收入已经超过了电子商务业务。
The presentation of Amazon’s Kindle digital book peruser in 2007 was a shrewd development. Amazon has a secured and built place in the online market because of its lower costs, client comfort, productive conveyance, solid advertising aptitudes, web administration and administration. A year ago, it was guaranteed by Amazon that they sold 500000 Kindle digital book perusers accepted that the related books downloads and periodical membership would yield countless dollars. At this spot, Amazon takes position as red sea technique by beating existing rivalry on the grounds that there were numerous digital book perusers accessible in the recent past.
2007年,亚马逊推出了Kindle电子书阅读器,这是一个精明的发展。亚马逊在网络市场上有着稳固的地位,因为它的成本更低、客户舒适度高、生产效率高、广告能力强、网络管理和管理能力强。一年前,亚马逊保证他们售出50万本Kindle数字图书。阅读者承认,相关图书下载和期刊会员资格将带来无数美元。在这一点上,亚马逊击败了现有的竞争对手,从而占据了红海技术的地位,理由是最近有许多数字图书阅读者可以阅读。
So as to survive this rival, Amazon needs to make stride forward and receive a Blue Ocean method approach. This might be possible by separation in item and ease. Thus, item separation can be as far as client administration conveyance or utilizing admirably engineering to grow their base. Notwithstanding that, they need to consider client Buying Hierarchy, their propensities and conduct and capacity development. Before settling on choice to buy item clients experience different capacities, for example, unwavering quality, comfort, value and capacity.
为了在这个竞争对手面前生存,亚马逊需要大步向前,接受蓝海的方法。这可能是通过项目分离和轻松实现的。因此,项目分离可以达到客户管理的目的,或者利用令人满意的工程来扩大其基础。尽管如此,他们需要考虑客户购买层次、他们的倾向、行为和能力发展。在决定购买物品之前,客户体验到不同的能力,例如,坚定不移的质量、舒适度、价值和容量。
Amazon’s client administration theory is based on three client experience columns – low costs, unfathomable choice, and quick, advantageous conveyance (Amazon,2009a). The organization expects that these needs won’t change in the long haul. The organization’s business procedure is rotated around fortifying its capacity to convey these three things to clients. It expects that by creating a notoriety for offering everything at the least expensive cost and speediest conveyance it will have the capacity to collect rehash business. Thus it is ready to take a littler overall revenue with individual things with the expectation that the volume of offers will permit it to make sufficient benefit.
亚马逊的客户管理理论基于三个客户体验专栏——低成本、深不可测的选择和快速、有利的运输。该组织预计,这些需求长期不会改变。该组织的业务流程是围绕加强其向客户传达这三件事的能力而进行的。它希望通过以最便宜的成本和最快的运输速度提供所有服务而名声大噪,它将有能力收集再灰化业务。因此,它准备从单个项目中获得一点总收入,并期望提供的数量能够使其获得足够的收益。
The organization’s client administration methodology is a round, depending toward oneself one. An organization that needs to offer its products at low costs will need to depend on producing a substantial volume of offers. An organization that hopes to have an extensive volume of offers will bring to the table a boundless choice of things, as it can’t anticipate that clients will purchase the same things again and again. Brynjolfsson et al (2006, pg. 68) clarifies that clients have a more prominent profundity of inclination that can be served by a physical storefront, and Amazon has exploited this.
组织的客户管理方法是一个回合,取决于自己。一个需要以低成本提供产品的组织需要依靠提供大量的产品。一个希望获得大量优惠的组织将带来无限的选择,因为它无法预期客户会一次又一次地购买相同的产品。Brynjolfsson等人澄清,客户有更突出的兴趣,可以通过实体店面进行服务,亚马逊已经利用了这一点。
The organization likewise plans to amplify the estimation of its speculation by additionally utilizing innovation to give more extensive and better vender stages, web administrations, advanced activities, and extension of new and existing item classes. This demonstrates that engineering is at the center of the organization’s business technique, and will remain so for quite a while. The o