Case Study 1:
Q.1: How do you think the changes that LEGO made will reshape the firm for the long term? 你认为乐高做出的改变将如何长期重塑公司？
Answer: After LEGO met with failure in its innovative toys and diversification into other areas like theme parks, action figures like ‘Galidor’ and craft sets known as ‘Clikits’, it had to come up with an innovative strategy that will help the company to rise from the abyss.
在乐高的创新玩具和向主题公园、“Galidor”等动作人偶和“Clikit”等工艺品领域的多元化遭遇失败后，它不得不拿出一个创新战略，帮助公司从深渊中崛起。
The company developed a new creative structure for its operations. A cross-functional team was being engaged in order to bring control and coordination in the innovative activities. The team divided the innovation processes into eight categories as follows:
该公司为其运营开发了一种新的创造性结构。一个跨职能小组正在参与，以便对创新活动进行控制和协调。该团队将创新过程分为八类，如下所示：
Core Processes- they consist of the operations, financial planning and the sales and marketing.核心流程-包括运营、财务规划、销售和市场营销。
Offerings- they consist of the presentation of the product and the packaging.产品-包括产品介绍和包装。
Messaging- These processes include the developing of the website and the advertising.消息传递-这些过程包括网站的开发和广告。
Enabling Methods- These consist of the market forecasting and planning.启用方法——包括市场预测和计划。
Interaction with customers- services to customers, linkages with customers.与客户的互动——为客户提供服务，与客户建立联系。
Platforms- here the design and the usage of the building blocks have been modified.平台——此处对构建块的设计和使用进行了修改。
Model of Business- it deals with the pricing and the revenues.商业模式——它涉及定价和收入。
Channel of distribution- it consists of the several distributing channels like the direct marketers, retailers and others.分销渠道——它由几个分销渠道组成，如直销商、零售商和其他渠道。
LEGO innovation is a new line of product known as the ‘LEGO Board Games’ by implementing the new framework of innovation. This game enables the players to build new structures each time they play the game. It was launched in 2009 in the UK and Germany and in 2010 it was launched all across the world.
乐高创新是通过实施新的创新框架而被称为“乐高棋盘游戏”的新产品线。这个游戏使玩家每次玩游戏时都能建立新的结构。它于2009年在英国和德国推出，2010年在世界各地推出。
It is expected that the new innovation strategy implemented by the company and with the manufacturing of new product lines like the board game, LEGO will be successful to regain its dominant position in the toy market and will be able to grow and attain sustainability in the global toy industry.
预计该公司实施的新创新战略，以及随着棋盘游戏等新产品线的制造，乐高将成功夺回其在玩具市场的主导地位，并能够在全球玩具行业中发展和实现可持续发展。
Q.2: What suggestions would you have for LEGO’s competitors in the declining toy industry? What should they be watching for?在日益衰落的玩具行业中，你对乐高的竞争对手有什么建议？他们应该注意什么？
Answer: The suggestions to the competitors of LEGO in the declining toy industry can be enumerated as follows:
在日渐衰落的玩具行业中，对乐高的竞争对手的建议如下：
In this extremely competitive toy industry in the world, there is need for constant innovation to compete with each other. LEGO is the leading toy brand and the rivals need to bring in innovative strategies to bring change in the toy market.
The other step which the rivals should take is to bring in diversification in the toy products to suit the different age groups of the children.
Keeping the prices competitive is another major step which the rivals should take to compete with LEGO. If the prices are too high then the competitors will face even more difficulty to fight with LEGO.
The competitors should take a cue from the innovative Change Management Strategies that LEGO has undertaken to rise to the top once again, after it met with a huge failure in the toy market. They should emulate the several steps which the company has successfully taken with the help of a very efficient management at the helm of the organization.
在这个竞争激烈的世界玩具行业中，需要不断创新才能相互竞争。乐高是领先的玩具品牌，竞争对手需要引入创新战略来改变玩具市场。
竞争对手应该采取的另一个步骤是使玩具产品多样化，以适应不同年龄段的儿童。
保持价格竞争力是竞争对手与乐高竞争的另一个重要步骤。如果价格太高，那么竞争对手将面临与乐高对抗的更大困难。
竞争对手应该从乐高在玩具市场遭遇巨大失败后再次登顶的创新变革管理战略中吸取教训。他们应该效仿公司在非常高效的管理层领导下成功采取的几个步骤。
Case Study 2:
Q.1: How did Corning add
