Case Study写作参考-全球企业战略分析：本田案例研究。本文是一篇留学生MBA专业Case Study写作范文，主要内容是讲述本田可能是世界领先的汽车制造商，但该公司远不止汽车。有些人可能会认为本田的成功部分来自于其丰富的日本传统和纪律，有些人可能将该公司的成功归因于本田高效的制造和独特的制造系统，该系统继续生产出业内最令人印象深刻的汽车。然而，这只是公司实力的一小部分。希望效仿本田成功的管理者必须超越其管理和制造系统。从应用程序到管理理念，再到产品，本田的众多组成部分结合在一起，形成了一个非常一致的增长机器。因此，本篇case study旨在分析本田汽车和其他世界级汽车制造商采用的全球企业战略。
Honda may be the world’s leading automobile manufacturer, but the company is far more than cars. Some might assume that part of Honda’s success came from its rich Japanese heritage and discipline, some might attribute the company’s success to Honda’s efficient and manufacturing and unique manufacturing system, which continues to turn out some of the industry’s most impressive cars. However, that’s only a very small part of the company strength. Managers who hope to emulate Honda’s success must look beyond its administration and manufacturing system. The many pieces that comprise Honda from applications to management philosophies to products, combine to create a growth machine that is remarkably consistent. Therefore, this case study is carried out to analyze the global corporate strategies adopted by Honda Motors and other world-class automobile makers.
A) Compare and contrast the meaning of “business level strategy” and “corporate level strategy” in a global context.
在全球范围内比较和对比“业务级战略”和“企业级战略”的含义。
Business level strategy is a strategy that concerns developing competitive advantage. A firm must be able to supply a product or services more closely fitted to clients needs than rival firm. (De Witt and Meyer, 2004, pg. 667) By integrating and coordinating the sets of commitment and actions, a firm gains competitive advantage by exploiting core competencies in specific product market. In the Honda case study, it is clearly shown that Honda’s strategy of “right-first-time” or “build in quality” give Honda the competitive advantage by going against the theory of the western management model which says that: high quality cost more and took longer, low cost meant low quality; fast delivery cost more and risked low quality. (De Witt and Meyer, 2004, pg. 667) By adopting the “right-first-time” strategy, Honda saves a lot of money and time due to the reason that less wastage will incur and also the save on the time of testing the product again after it was completed. With the money and time saved, Honda can concentrate on further research and development plans.
业务层战略是一种涉及发展竞争优势的战略。一家公司必须能够提供比竞争对手更符合客户需求的产品或服务。通过整合和协调一系列承诺和行动，公司通过在特定产品市场上开发核心竞争力获得竞争优势。在本田的案例研究中，它清楚地表明，本田的“第一时间正确”或“内置质量”战略使本田获得了竞争优势，这与西方管理模式的理论相悖，后者认为：高质量成本更高，耗时更长，低成本意味着低质量；快速交付成本更高，质量风险更低。通过采用“正确的第一次”策略，本田节省了大量的资金和时间，原因是减少了浪费，同时也节省了产品完成后再次测试的时间。节省了资金和时间，本田可以专注于进一步的研发计划。
Corporate Level Strategy on the other hand is mainly is concerned with what type of businesses the company should venture in to compete with the development and coordination of that portfolio of businesses. Corporate Level Strategy is made up of strategic plans at the highest organization and corporate level. It involves portfolio analysis, diversification and primary structure. It is not restricted to one particular area such as marketing, personnel, production/operational or financial implications, all the departments that were mentioned are all taken into consideration. For multi-business firms, corporate level established the allocation of resources such as cash, allocation of staff, equipments and other resources are being distributed. In addition, because market definition is the domain of corporate-level strategists, the responsibility for diversification, or the addition of new products or services to the existing product/service line-up, also falls within the realm of corporate-level strategy. The corporate level strategy that Honda adopted to venture in the automotive industry from a motorcycle manufacturer has shown result by being the top manufacturer in the world for economy and midsize cars, compact SUV’s and midsize SUV. (http://google.mini20.com)
另一方面，公司层战略主要关注公司应从事何种类型的业务，以与该
