n certain product or services. The Business Dictionary also offers a more concise meaning of marketing. It is defined as “a management process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product; (2) determination of its price; (3) selection of a distribution channel to reach the customer’s place; and (4) development and implementation of a promotional strategy. Marketing differs from selling because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs."
The same source defines management as the “organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of clearly defined objectives. Management is often included as a factor of production along with machines, materials, and money. According to the management guru Peter Drucker (1909-2005), the basic task of a management is twofold: marketing and innovation. Practice of modern management owes its origin to the 16th century enquiry into low-efficiency and failures of certain enterprises, conducted by the English statesman Sir Thomas More (1478-1535).”
Determining the reasons why consumers buy and what motivates them to buy such products is one of the essential factors in the study of marketing. Management, on the other hand, is basically to study the fundamental concepts of organization, planning and implementation. Psychoanalysis, meanwhile, is the composition of the three levels of human consciousness—the id, ego and super ego.
While most of the historical studies done in so many decades would indicate that these three fields are independent of one another and that they do not blend, recent studies would show that these three has interrelationship with each other since both marketing and management have to deal with human thinking and behavior in which the field of psychoanalysis will be able to provide.
This study, Psychoanalytical Perspectives of Management and Marketing, aims to determine the interrelationships between marketing and psychoanalysis as well as that of management and psychoanalysis. This is to determine as to whether the levels of the human consciousness have something to do with the reasons why consumers purchase certain goods or avail a specified services. The researcher will also have to find out the correlation between the styles of management and leadership amongst managers from their attitudes, behaviors and thoughts. Management as a practice is vital not only to organizational life but, more generally, of an all-encompassing ideology following from capitalist work relations (Cederstr?m, 2009).
This paper shall unearth some facts and figures as to whether marketing would work without the knowledge of
