reat of variety. The differentiation of target audiences between the two fairs makes it possible to be distinguished by its character of old paintings and antiquities, and shows a quick response to catering to the market demand of modern art and design .
Fierce competition (Risks of the strategy)
The strategic move won’t be going smoothly. There are fierce competitions in the landscape between the TEFAF New York and the others at that time in the year. The TEFAF New York Fall edition is two weeks late than Frieze Masters in London bringing masterpieces to the fair spanning all categories, from ancient sculpture to modern painting. And after Frieze Masters closed on Sunday 9 October which has a growing global awareness by almost 20% that year. While the TEFAF New York Spring edition encounters lots of powerful competitors, such as the Sotheby, Christies, and Phillips International Exhibition on 11 May.etc. each of them already draw unprecedented auction participation and has the plan to going global.
Prospect of the Expansion (solution to the obstacles)
TEFAF New York Fall 2016 opened its doors to the public on Saturday, October 22nd,bringing 94 world-class specialist dealers from 14 countries. The VIP preview day was spectacularly crowded. There were many new faces along with well-known international collectors and an impressive number of people from the museum world, all with their eye on their next acquisition. By the close of business on the first day, many dealers already reported excellent business, and In the first two days ,it did not disappoint the throngs of attendees With treasures ranging from a rare Cartier Mystery Clock to a highly important map with the first depiction of New York Harbor at $10 million. According to the official data released , Bernard Goldberg Fine Arts: Edward Hopper (1882-1967) Portrait of Guy Pène du Bois, circa 1904, Oil on canvas, Signature: Edward Hopper (lower left) Marked by Robert Henri with red dot (lower right) for in the region of $1.5 million. Daniel Katz Ltd: Memento Mori, Spain, 16th century, Oil on panel, sold for $150,000 to a Contemporary art dealer.
As to TEFAF New York Spring edition 2017,It will bring 93 exhibitors with a quote of ‘The Maastricht transplant has New York talking’. It is anticipated to have an unprecedented in the United States in scale and quality .it is not difficult to draw a conclusion , although the expansion has obstacles, the prospect flourished.
