You can't talk about the master of signs without talking about the apple. Apple's core symbol is, of course, the apple with the bite. But the company's earliest LOGO was actually a picture of Newton reading a book under an Apple tree, with a ribbon winding up and down, and the word Apple Computer Co., with an unusually complex composition. Apple later realized the Newton logo was too complex to spread, and in 1977 designed a second apple logo, an apple that had been bitten off. In English, bite is synonymous with Byte, in line with apple's tech enterprise positioning.
Over the years, apple has taken pains to print this bite of apple on all kinds of products, setting up a god-like lifestyle brand in the hearts of apple fans around the world. Over time, apple's spirit, meaning and charm have been added to the logo. The apple also became the most famous apple in the world.
The American film transformers is a master of symbols. In each episode, the robot's external image is changeable, but its core symbol system is completely consistent. As a brand implanted in the transformers 4 film, Zhou Black Duck is not the largest direct investment, but its investment in symbols is quite amazing. Yeah, I think Zhou Black Duck understands the power of notation. As far as I'm concerned, it's not just about symbols anymore. In fact, Zhou Black Duck began to attach great importance to the power of symbols.
The word "black" of black duck is very graceful. When others contend for "good", "beautiful" and "fresh" as the standard but too homogeneous catering brand appeal, Zhou Black Duck bravely chose the word "black", which is very cattle! Of course, its products are indeed dark, both in terms of manufacturing process and ingredients, but more importantly, using "black" in the name of the product is more than just a description of the product.
It's fair to say that Zhou Black Duck is delicious, but the talent and investment in its brand symbols cannot be ignored. So much so that Zhou Black Duck declared itself the "new calling card" of wuhan pop culture. Later, the "week duck", "wuhan black duck" and "wuhan week duck" that have mushroomed generally appear in the shape of gods and spirits, but actually did not steal Zhou Black Duck many of the limelight.
Zhou Black Duck claims that after spending seven figures on implants, Zhou Black Duck only appeared in the transformers 4 film for less than a second, objectively barely visible at all. Some people say Zhou Black Duck is stupid, but Zhou Black Duck himself doesn't think so. What Zhou Black Duck really wants is its sensationalism and the new symbol "lock fresh outfit" of offline stores. That is to say, when chang4 is released in China, Zhou Black Duck has completed the "cross-dressing" of its core stores across the country and decorated with the theme of transformers. What they want is their own symbol next to the
