沃达丰在新西兰有一个特定的广告策略,沃达丰试图通过广告来吸引顾客。沃达丰在广告上花了大量的资金,顾客可以得到关于产品的完整和正确的信息。沃达丰的产品在新西兰广告电视频道可以看到。沃达丰控制电视广播报纸等方式,向客户提供信息。沃达丰用广告电视进行营销推广产品。沃达丰是新西兰著名的公司由于其促销方式吸引顾客,团队促进其在新西兰的产品或服务。
沃达丰员工与客户沟通说服购买产品或定期召开销售会议,在商店,如何满足客户提供好的服务或产品。我们可以知道产品给沃达丰24小时而帮助其客户和客户服务也可以了解产品或服务,可以看出奥克兰城市推销产品的样品来吸引客户沃达丰表明关于新计划的例子显示信息,沃达丰公司的新手机。我认为这是因为卖家推广最有效的方式来了解寻找和买方和公司希望能通过这一想法有反馈。
Advertisement…. Vodafone has a specific advertisement strategy in new Zealand .Vodafone try to target its customers through advertisement. Vodafone spend huge money on its advertisement that customer can get full and correct information about products. On the TV channel of new Zealand ads of Vodafone products can be seen comanlly.Vodafone dominate on TV radio newspaper and other ways which provide information to customer .Vodafone give ads o TV before launching in the marketing to promote that product.Vodafone is well known company in newzealand because of its promotional ways which attract to customer in effective way.vodafone sponsor to worriz team in new Zealand which team promote its products or service in new Zealand.
Personal selling….. Vodafone promote its product by using personal selling method of marketing. Employees of Vodafone communicate with customer to convince to buy product or service.vodafone regular conduct sales meeting in stores that how to satisfy to customer by giving good service or product. We can know about products by call to customer care of Vodafone which is 24 hours for help to its customers and also can know about products or services .it can be seen in Auckland cities salesmen of Vodafone show samples of products to attract to customer for example information about new plans ,showing new mobile phones of Vodafone company .i think it is most effective way to promotion because seller come to know about seeks and wants of buyer and company can have feedback through this idea.
Direct marketing….. Vodafone use both way of direct marketing like face to face or indirect communication through television ,radio, newspaper.vodafone employees go to door to door and sell their product .Vodafone use mail or letters to target audience they putt browser in letter box however sometime it is junk mail but company has opportunity to get fast response from customers.vodafone do street advertisement for example on queen street of Auckland.vodafone gives preference to such way specially door to door because they are successful to sell their product or service.
Publicity … Vodafone is such company which is one of most popular in new Zealand so media has special observation on Vodafone activities which helps to Vodafone make more attract or noticeable of customers .Articles and newspaper give information of companies future products or services and it also focus on policies ,actions of company which give information about company to its customers
Internet marketing…. Vodafone has its own website which has every thing whatever customer want to know .second way of promotion is face book or twitter Vodafone nz has pages on both which is also a way to promote .company also send mail to its target audience those who log in company's site.
Advantages and disadvantages of used promotional tools
Advantages
Advertisements are most successful way to promote any product. Advertisement has both audio and video effects if it is shown on television which helps to consumer to analysis that product by seeing like we can see size of product,figtures ,shape ect.Advertisement has great access to people because almost everyone watch television, listen radio, and read newspaper or magazines .advertisements on television specially send actual message to customer with right and unique way because we can watch and listen so consumer get message whatever company want to send to its consumer. Advertisements attract to people because some celebrity indorse particular product for example David backham is brand ambassador of Vodafone company for world wide. Personal selling brings customer to company by convincing th