em. Salesman makes understand to customer about product and service so salesman get response on the spot. Communication becomes stronger due to this way of promotion. Direct marketing is cheap way of promotion like sending mail to customers. Internet marketing which can be define one of most accessible way to reach to consumers .Today heaps of product are launched by different companies in the whole world so internet becomes a way to promote that product or service in the world.Throught internet customer can be targeted for example if any company make product for younger people then company can promote by social sites like facebook,orkut ect.
Disadvantages
Advertisements is costly function of promotion generally if company spend money on ads for promotion then cost of per item will increase and company covered this cost by increasing price of product. Some advertisements mislead to customers which ads are cleverly made by companies to create misleading impression of products .it has happened with Vodafone so Vodafone had to pay fine for such advertisement .company has to spend huge amount of money to make an video advertisement for example David Backham charge huge money to indorse of one advertisement. Direct marketing can irritate to consumer because sometime consumer are not ready to face salesman .door to door promotion idea consume more time than other way of promotions. Internet marketing has also some disadvantages because customer cannot experience product before buying for example if anybody purchase Vodafone companies cell phone then customer cannot experience features ,apps ect .Internet promotion has other big fault that it is not secure mostly internet has security reasons.
Conclusions …….at the end I would like say that promotion tools which are used by Vodafone new Zealand are effective because due to such tools Vodafone is most popular company in new Zealand as well as in whole world. Every thing has pros and cons so promotional tools of Vodafone also have these things.
