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曼联战略分析 Strategic Analysis of Manchester United

日期:2018年02月09日 编辑:ad201011251832581685 作者:无忧论文网 点击次数:1396
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论文地区:其他 论文语种:English 论文用途:硕士课程论文 Master Assignment
ficer, they are not involved in the decision - making process regarding any other area of the Premier League work. The statutory company responsibilities are managed by the Board of Directors who are also running the day - to - day business.

Relationship with other football bodies
The Barclays Premier League is widely regarded as the most elite club competition in world football.

The Premier League comes under the jurisdiction of the Football Association (the FA) and must submit its rules on yearly basis for approval.

Along with its British partners in Scotland, Wales and Northern Ireland, the FA comes under the control of the European governing body - the Union of European Football Associations (UEFA).

Formed in 1954 and based in Geneva, UEFA works and acts on behalf of the member associations to promote football and ensure its well-being on the continent. The organisation is responsible for many high-profile competitions, some involving national teams such as the prestigious European Championships. UEFA's premier club competitions are the European Champions League and the UEFA Cup, in which Premier League clubs aspire to compete and succeed on a yearly basis.

The FA and the 50 other associations of UEFA are all affiliated with the world's governing body - the Federation of International Football Associations, or FIFA. It was formed in 1904 and is now one of the biggest sports organisations worldwide striving to safeguard the good image of the game internationally and it is responsible for the Laws of the Game.

FIFA can also boast the World Cup as its prized asset the ultimate stage on which a professional footballer can perform and a tournament which captures the imagination of the entire planet (source: Barclays Premier League official website).

Manchester United Club Profile
Manchester United plc operates as a professional football club in the United Kingdom. Its subsidiaries are Manchester United Football Club, Manchester United Catering (Agency Company), and Manchester United Interactive. In addition, the company through a joint venture with Manchester United PLC, Granada, and British Sky Broadcasting, operates MUTV, the company's official channel. The company owns 33.3 per cent in MUTV.

Since the late 1990s, the club has been one of the richest in the world with the highest revenue of any football club, and is currently ranked as the richest and most valuable club in any sport, with an estimated value of around £1.136billion as of April 2009. Manchester United was a founding member of the now defunct G-14 group of Europe's leading football clubs, and its replacement, the European Club Association. (Source:Forbes.com)

Manchester United are the most successfulPremier League club having won the title10 times With a start in 1993 when manager Sir Alex Ferguson ended a 26-year wait to lift thePremier League crown.

Manchester United Strategic Analysis
For the purposes of this report is will be assumed that Strategic Analysis fits within the descriptions below:

'... the process of conducting research on the business environment within which an organisation operates and on the organisation itself, in order to formulate strategy.'

BNET Business Dictionary
'... a theoretically informed understanding of the environment in which an organisation is operating, together with