特质领导力
Leadership is simply showed by good example, lead people to right things and do things right. A good leadership can groom another good leader. However, AVON does not groom any successful leader by any mentor. It caused AVON suffered many years. Until the company decided to source another leader who is experienced as chief executive in another global company. It had shown that company’ direction is to hire another guru to be the mentor and lead existing executive which hope to groom them in future.
领导力只是通过好的榜样来展示，引导人们做正确的事情，做正确的事。一个好的领导才能培养出另一个好领导。然而，AVON不会由任何导师培养任何成功的领导者。它使AVON遭受了多年的痛苦。直到该公司决定寻找另一位在另一家全球公司担任首席执行官经验丰富的领导者。它已经表明，公司的方向是聘请另一位大师作为导师，并领导现有的高管，希望在未来培养他们。
Definition of competencies:能力的定义
A competency is a skill, ability, or knowledge set that can be taught or developed. All competencies have “indicators” that allow them to be observed and measured. A leadership competency model is a group of competencies linked to leadership excellence in a specific organization. A leadership competency model supports the organization’s vision and strategy by providing a framework by which the organization can select, develop, and evaluate leaders. Source: Joaquin Roca, 2009. What Is a Leadership Competency and How Do I Create a Competency Model? [Online] Place: USA/ Human resources and labour relations community. Available at: < http://www.thefreelibrary.com/_/print/printarticle.aspx?id=1073980739> [Accessed 30 September 2010]
能力是一种可以传授或发展的技能、能力或知识。所有能力都有可供观察和衡量的“指标”。领导能力模型是一组与特定组织中卓越领导能力相关的能力。领导能力模型通过提供一个框架来支持组织的愿景和战略，组织可以通过该框架来选择、培养和评估领导者。
A successful company should have a good leader with good leadership and competencies. In AVON, one of the main issues that that are facing is most of them are not processing comprehensive leadership and appropriate core competencies.
一个成功的公司应该有一个具有良好领导力和能力的优秀领导者。在AVON中，他们面临的主要问题之一是，他们中的大多数人没有处理好全面的领导力和适当的核心能力。
A core competency is fundamental knowledge, ability, or expertise in a specific subject area or skill set. Source: Rafael Gutierrez, 2003. Core Competency. [Online] Available at: < http://searchcio-midmarket.techtarget.com/sDefinition/0,,sid183_gci214621,00.html> [Accessed 30 September 2010]
核心能力是指特定学科领域或技能的基本知识、能力或专业知识。
Base on the AVON case study, should Susan Kropf to be the next leader of AVON, she not only needs to process a good operation and global marketing core competency skill which she already has. But also develop the following core competencies:基于AVON的案例研究，如果Susan Kropf成为AVON的下一任领导者，她不仅需要处理好自己已经具备的运营和全球营销核心能力。但也要培养以下核心能力
Financial and Administrative skill which Edwina Woodbury has. To able to sustain company financial health & growth.Edwina Woodbury具备的财务和管理技能。能够维持公司的财务健康和增长。
Crisis management and cost cutting skill from Christina Gold.克里斯蒂娜·戈尔德的危机管理和成本削减技巧。
Answer to Question 3:对问题3的回答
The main issue of AVON is due the lack of competitive advantage in global trade. Should AVON, like to gain a better business position, they should focus on building up the Completive Advantage in the globalisation era.
AVON的主要问题是由于在全球贸易中缺乏竞争优势。如果AVON想获得更好的商业地位，他们应该专注于在全球化时代建立复杂优势。
Definition of Global Trade:全球贸易的定义
Also refer to Globalisation. As economies become more connected to other economies, they have increased opportunity but also increased competition. Source: globalization, nd. Investorwords. [online] Available at: < http://www.investorwords.com/2182/globalization.html> [Accessed 30 September 2010]
另请参阅全球化。随着经济体与其他经济体的联系越来越紧密，它们增加了机会，但也增加了竞争。
Globalisation describes a process by which regional economies, societies, and cultures have become integrated through a global network of communication, transportation, and trade. The term is sometimes used to refer specifically to economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology. Source: Bhagwati, Jagdish (2004). In Defense of Globalization. Oxford, New York: Oxford University Press.
全球化描述了区域经济、社会和文化通过
