Case Study范文栏目提供最新Case Study范文格式、Case Study范文硕士论文范文。详情咨询QQ:1847080343(论文辅导)

MBA Case Study范文:AVON Products Case Study

日期:2024年01月25日 编辑: 作者:无忧论文网 点击次数:459
论文价格:免费 论文编号:lw202401251225594294 论文字数:2000 所属栏目:Case Study范文
论文地区:美国 论文语种:English 论文用途:案例 Cae Study
领导力活动,例如派遣中层管理人员进行领导力发展培训。
The entire management team participated in awareness training by leading diversity consultants.整个管理团队都参加了领先的多元化顾问的意识培训。
Management launch multicultural planning research project to evaluated company policies and practices regarding promotion.管理层启动了多文化规划研究项目,以评估公司有关晋升的政策和做法。
Indentify potential barriers to the advancement of women and minorities.查明提高妇女和少数民族地位的潜在障碍。
Set up a task force across corporate head quarters multiple profit centres with more than 100 employees.在企业总部多个利润中心成立一个工作组,拥有100多名员工。
Company has developed goals.公司制定了目标。
To continue built a positive corporate culture, AVON shall consider below suggestions which is not practice from above example that AVON have done :为了继续建立积极的企业文化,AVON应考虑以下建议,这些建议不是AVON所做的上述例子的实践
Stories. A group packages up its culture into stories which are frequently told and re-told, and which typify the values of the group eg ‘the time we all stayed late on Xmas Eve to get the last orders finished and then has an impromptu party at the local.’
故事。一个团体将其文化包装成故事,这些故事经常被讲述和重复,代表了该团体的价值观,例如“圣诞节前夕,我们都熬夜完成最后的订单,然后在当地举行即兴派对。”
Heroes. Individuals who typify to an extreme the values of the group.
英雄。将群体价值观典型化到极致的个人。
Symbols. These may be staff mottoes, the corporate mission statement or anything that symbolises the core values.
符号。这些可能是员工格言、企业使命宣言或任何象征核心价值观的东西。
Rites. These are specific occasions, such as the annual office party, when the core values are publicly displayed. Formal award ceremonies are another example. These are especially important for enculturing new staff.
仪式。这些都是特定的场合,比如一年一度的办公室聚会,核心价值观被公开展示。正式的颁奖典礼就是另一个例子。这些对于培养新员工尤为重要。
Rituals. This means a standard pattern of behaviour at a specific occasion, such as the office party if things are always done in a particular pattern.
典礼。这意味着在特定场合的标准行为模式,例如办公室聚会,如果事情总是以特定的模式进行的话。
Courses. Attending in-house courses is an important way of team-building and communicating the core values.
课程。参加内部课程是团队建设和交流核心价值观的重要方式。
Cultural Networks. This means the informal contacts between employees where they reinforce core values, especially by passing them from older to younger group members.
文化网络。这意味着员工之间的非正式接触,他们强化了核心价值观,尤其是通过将核心价值观从年长的团队成员传递给年轻的团队成员。
Source: organisation – building a positive corporate culture, nd. tutor2u. [Online] Available at: < http://www.tutor2u.net/business/organisation/culture_more.htm> [Accessed 30 September 2010]
With above ideas to shape the company culture, AVON is likely achieve the following advantages of Strong Corporate Culture 有了以上理念来塑造公司文化,AVON很可能会实现“强大的企业文化”的以下优势
A common interpretation of the Instruction, so work is done to a similar standard and in a similar manner.本说明书的通用解释,因此工作以类似的标准和方式进行。
Increase employee’ loyalty, and avoid expenses of employee turnover.提高员工忠诚度,避免员工流失费用。
Increase productivity of the company.提高公司的生产力。
Increase the Management control.加强管理控制。
Answer to Question 2:对问题2的回答
Before we jump to the point for discussing who shall be taking over AVON dealership there are something more vital to discuss first.
在我们讨论谁将接管AVON经销商之前,有一些更重要的事情需要首先讨论。
Definition of Leadership :领导力的定义
Good leaders are made not born. If you have the desire and willpower, you can become an effective leader. Good leaders develop through a never ending process of self-study, education, training, and experience (Jago, 1982)
好的领导者不是天生的。如果你有欲望和意志力,你就能成为一个有效的领导者。优秀的领导者是通过一个永无止境的自学、教育、培训和经验过程发展起来的
A simple definition of leadership is that leadership is the art of motivating a group of people to act towards achieving a common goal. Source: Leadership, Susan Ward, About.com Guide. [Online] Available at: < http://sbinfocanada.about.com/od/leadership/g/leadership.htm> [Accessed 30 September 2010]
领导力的一个简单定义是,领导力是激励一群人为实现共同目标而行动的艺术。
Leaders carry out this process by applying their leadership knowledge and skills. This is called Process Leadership (Jago, 1982). However, we know that we have traits that can influence our actions. This is called Trait Leadership (Jago, 1982)
领导者通过运用他们的领导知识和技能来完成这一过程。这被称为过程领导力(Jago,1982)。然而,我们知道,我们有一些特质可以影响我们的行为。这就是所谓的