易趣网已成为互联网上最大和最受欢迎的网上交易网站之一。在发达国家拥有1995个计算机程序员，皮埃尔·奥米迪亚，易趣网取得了惊人的发展，创造可以描述为完美的市场。易趣网不仅开创了新兴技术，而且在没有外部监管干扰的情况下，革命性地实现了一种全新的商业模式。自上世纪90年代以来，在线拍卖业自身发展迅猛，成千上万的美国人仅依靠网上销售商品作为网上交易平台之一。易趣网通过合理的价格，因为很难找到项目声名狼藉。它允许在本地和国际范围内销售，拥有多样化和充满活力的成员和独立公司。今天，易趣网通过一个特殊的平台连接了一个买家和卖家的全球社区，这些平台连接了那些没有联系的人。通过建立一个依赖于连接的商业模式，易趣网平台每天提供数以百万计的独一无二的商品进行销售或交易。随着个人和小型企业发现易趣网是吸引新客户和其他业务的有效途径，易趣网的增长和势头持续不断。
易趣网提供了许多不同种类的产品，从服装到汽车都有很多种类，而且竞标的格式让消费者负责交易。但是为什么易趣网会发展成十亿美元的全球企业，而其他类似的网站却失败了呢？自成立以来，易趣网一直是互联网电子商务的先驱之一，并成功地建立了一个几乎所有可以想象的买家和卖家的在线社区。
EBay has established itself as one of the largest and most popular online trading sites on the internet. Developed in 1995 by computer programmer, Pierre Omidyar, eBay has grown tremendously, creating what may have described as the perfect market. EBay not only pioneered emerging technology but revolutionized a new business model with person to person online sales without interference of outside regulation. The online auction industry itself has grown tremendously since the 1990s, with thousands of Americans supporting themselves solely by selling merchandise online as one of the original internet trading platforms. EBay gained notoriety by having reasonable prices and for having hard to find items. It allows sales both locally and on an international level, with a diverse and energetic group of members and independent companies. Today, eBay connects a global community of buyers and sellers via an exceptional platform that connects people who, otherwise would not be connected (Kotler & Keller, 2012). By creating a business model that relied on connections, the eBay platform offers millions of unique items for sale or trade each day. EBay's growth and momentum has continued as individuals and small businesses discovered that eBay was an efficient way to reach new customers and other businesses (Kotler & Keller, 2012).
EBay offers many different products in a large number of categories ranging from clothing to cars, and the bidding format puts the consumer in charge of the trade. But why has eBay grown into a billion-dollar global enterprise while other similar sites have failed? Since its inception, eBay is one been of the pioneers in internet e-commerce and has been successful in creating an online community of buyers and sellers of practically anything imaginable.
This case study will analyze several factors in the development and ultimate success in addition to mechanisms by which eBay interacts with the market. An analysis into these strategies reveal that the growth of eBay's online auction platform can be attributed to growth in the e-commerce market, an innovative approach to social interactions, emerging market trends, strong sense of community, and the core values of the organization have all contributed to the success of the company. EBay's positioning statement is "The world's Online Marketplace", which is significant for the company's view of its identity. The core values at eBay were to develop a culture of trust and fun. Among the factors that have been credited for eBay's success have ranged from the use of website to increased customer feedback, buyer protection, range of items, competitive prices and also the ability to reach a global market.
EBay's successful evolution has been based on their ability to reduce risk to the buyer, minimize disinformation, and enforcing rights to property. By developing relationships between buyers and sellers in a trade many of the issues around mistrust, uncertainty, and cooperation are resolved and seek to guarantee both parties a successful exchange. This exchange satisfies both by parties by allowing the buyer to control the maximum price they are willing to pay and the seller can benefit from increased profit margin and the efficiencies gained by utilizing an online platform. Buyers can view items by seller, location, condition or time remaining in the auction. As evidenced by the number of site visits per day, eBay appears to be an efficient way for individuals and mor
