本文是一篇市场营销论文，本研究通过分析中国汽车制造业最近几年整车出口国际市场的现状，提出针对国际市场的营销策略，为中国汽车制造走出国外、走向国际化提供理论上的支持。因此，研究中国汽车在中东地区的销售策略对于中国汽车走向国际化的进程具有重要的指导意义。从世界各国汽车发展现状来看，中国的汽车制造业的发展与壮大离不开国际汽车市场，中国汽车企业选择国际化发展之路是明智之举。所以探讨中国汽车制造业在中东地区的营销模式有利于中国汽车制造业的国际化进程 。
Chapter 1 Introduction
1.1 Background
Over the past 30 years, with the integration of the world economy and China's reform and opening up, China's economy has developed rapidly. As the lifeblood of the national economy, manufacturing industry has spread to every corner of the world. China's export share of foreign trade increased rapidly from hundreds of billion Yuan in 1990s to 14.39 trillion Yuan in 2014, and it has been growing rapidly for more than 20 years. With China's accession to the World Trade Organization, China's manufacturing products begin to pour into the world market in large quantities, and the division of labor in manufacturing in China plays an increasingly important role in the world. In recent years, China's automobile products, like other commodities, have begun to enter the world market and compete fiercely with other countries ‘automobile industry. The number of China's automobile exports to the world has also increased year by year. In 2011 alone, China exported 814,300 cars, up 49.5% year-on-year, compared with 439,900 cars in the first half of 2012, up 17% year-on-year. Although domestic automobiles account for only a small part of the total number of automobiles, the growth is relatively rapid, and the types of exports are increasing. The early export of Chinese automobiles was mainly the whole vehicle export. Now, large parts and parts are assembled locally, and more and more manufacturers are beginning to consider establishing a global marketing model by investing in local factories. China Heavy Truck, Golden Cup and other commercial vehicles, Chery, Great Wall and other passenger cars have established many production bases overseas, using local human and material resources and other advantages, greatly mobilizing the competitiveness of domestic vehicles in the overseas market. In 2009, China Chery Automobile and Middle East Market Company formally cooperated, adopted advanced management mode, fully mobilized all resources, effectively expanded foreign and domestic markets, and laid an effective foundation for China Heavy Truck to enter the international market. However, after several years of blowout development, the development speed of China's automobile manufacturing industry has begun to ease since it entered the overseas market. According to the automobile data released by China Automobile Industry Association on March 10, 2014, the development of China's automobile industry has retreated, and the overseas trade of automobiles no longer has the momentum of the past. In the first&n
