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中国汽车企业中东地区市场营销策略研究

日期:2020年02月03日 编辑:ad201107111759308692 作者:无忧论文网 点击次数:2079
论文价格:300元/篇 论文编号:lw202002021357009344 论文字数:55484 所属栏目:市场营销论文
论文地区:中国 论文语种:English 论文用途:硕士毕业论文 Master Thesis
d financial risks, to increase overseas publicity, to build a sound marketing network, and to promote in a variety of ways. The main conclusions are as follows:  

(1) Improve image quality and adopt to market requirement. An improved image quality and adapting the market requirements as a strategy will consequently improve the quality of automobile products of these companies. The most important thing is to improve  the  ability  of  research  and  development  and  improve  the  overall  quality  of products.  As  compared  to  the  old  European  car  company,  Chinese  automobile  to establish  the  industrial  chain  of  late  start,  development  of  high  speed  fast,  compared with  developed  countries,  most  of  the  technology  research  and  development  team based or seem to be relatively weak, plus the talent training, financial support to keep up with, which requires research and development and international cooperation.

 (2)Expand  financing  channels  and  avoid  financial  risks.  In  recent  years,  the economies of Dubai, Saudi Arabia, Egypt and other countries in the Middle East have grown rapidly and become the new economies of the Arab countries. For example, one, financial issues. Due to the impact of financial crisis over the past two years, and Syria war led to the Middle East countries many financial markets there are many unstable factors,  financial  financing  channels  often  fluctuation,  and  the  Middle  East  bank deposit  rates  remain  at  around  11%  on  average,  2014  is  as  high  as  13.02%,  and  the deposit  rate  is  similar  to  bank  loan  interest rate  is  also  high,  occasional  drops,  but  is still floating around 40% - 45%, such as loan interest rates as high as 44.68% in 2014, the  Middle  East  countries.  This  will  inevitably  lead  to  the  continuous  increase  of automobile  enterprises'  cost  due  to  the  loan  interest  rate,  which  will  greatly  increase the  cost  of  financing  when  automobile  enterprises  do  business  in  the  local  area  and compress their profits.

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