2.1.3 Social Media Influencer Marketing
Social media influencer marketing gained prominence during this period.Studies byBrown et al.(2021)and Kim and Yang(2020)examined the effectiveness of influencercollaborations in reaching niche audiences and building brand authenticity.
2.2 The prominent themes and emerging trends
2.2.1 Infrastructure and social and cultural adaptation
In the realm of e-marketing development in third-world countries,research has shed lighton several critical dimensions.Firstly,digital infrastructure and connectivity have emerged asfocal points,with studies by Smith,J.,&Johnson,A.(2020)emphasizing their pivotal role inenabling e-marketing.Researchers have delved into the challenges and opportunities linked toexpanding digital connectivity into rural and underserved areas.Secondly,socio-culturaladaptation has garnered attention highlighting the importance of tailoring e-marketingstrategies to specific socio-cultural contexts as mentioned by Chen,Q.,&Garcia,M.(2019).This strand of research has explored consumer behavior,trust factors,and preferences to craftculturally sensitive e-marketing approaches.Lastly,the significance of public-privatepartnerships has been underscored in the literature,with a spotlight on successful initiativessuch as government-sponsored digital literacy programs and private-sector investments in e-commerce platforms.
2.2.2 Capacity Building and Education
Research by Anderson,M,Turner,S.(2022),also underscored the need for capacity-building programs to enhance digital skills among local entrepreneurs and businesses,Studieshave evaluated the effectiveness of training programs in e-marketing,digital advertising,andonline sales techniques.
Chapter Three: Research Methodology ...................... 15
3.1 Approaches to the Study ............................... 15
3.1.1 Theoretical Section ........................ 15
3.1.2 Practical Section ........................ 15
Chapter Four: Research analyze ............................ 17
4.1 The results of the analysis (the results of the descriptive statistics)..............17
4.2 Questionnaire analysis: "Strategic Inquiry: E-Marketing in underdeveloped Nations" ................ 18
Chapter Five: Conclusion and Recommendations ...................... 49
5.1 Conclusion .......................... 49
5.2 Recommendations .............................. 49
Chapter Four:Research analyze
4.1 The results of the analysis(the results of the descriptive statistics)
I used a method that describes and analyzes statistical techniques,and two sets ofquestions with 42 questions each to gather information for my research.Then,I handed out200 questionnaires to friends,family,colleagues,and students from various countries likeEgypt,Libya,Kenya,South Sudan,Uganda,Somalia,Ethiopia,and Congo.Theseindividuals were active on popular social media platforms such as Facebook and Instagram.I chose participants from these countries because they face economic challenges,socialissues,and often experience conflicts and limited education opportunities.My focus isparticularly on researching African countries.
In total,165 people responded to the first set of questions,with 92 from Egypt,19 fromLibya,12 from South Sudan,2 from Ethiopia,5 from Kenya,7 from Uganda,7 fromSomalia,and 1 from Congo.On the other hand,120 people answered the second set ofquestions,including 90 from Egypt,10 from Libya,7 from South Sudan,11 from Ethiopia,2 from Kenya,2 from Uganda,10 from Somalia,and 10 from Congo.The highestpercentage of respondents came from Egypt,which is reasonable since I have moreconnections and family there.
Chapter Five:Conclusion and Recommendations
5.1 Conclusion
The journey of e-marketing in third-world countries,marked by challenges like limitedinfrastructure and security concerns,highlights the resilience of SMEs.Beyond economicgrowth,e-marketing promotes positive change in tourism,healthcar
