本文是一篇关于苹果品牌管理哲学的留学生assignment帮写范文
Table of Contents
1. Introduction to the Topic:
Whether its iPhone, iMac, iTunes, iMusic, or iBooks, Apple has been very successful in creating distinctive and iconic brand management concepts that has been enjoying remarkable success in the market (Data Monitor, 2009). Truly, over the years, Apple has been emerging as an iconic brand. The success that Apple has been enjoying could be attributed to the remarkable value creation process of the organization coupled with exceptional brand equity that the organization has created through rigorous brand management efforts. The organization has been very successful in its efforts to capitalize the dot come revolution that has created many opportunities for the firm (Apple, 2010). The small "i" denoting "intelligence" that stands in front of different brands has been creating positive connotations and brand association that the product has been built for the new generation and it could more effectively perform the stated functions than that of competitors.
2. Literature Review: 4
3. How Apple has Created Unique Brands: 6
4. Conclusion: 8
5. Works Cited 10
