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英语论文本科课程作业:KFC Case Study

日期:2018年03月27日 编辑:ad201011251832581685 作者:无忧论文网 点击次数:2921
论文价格:免费 论文编号:lw201401030925447138 论文字数:800 所属栏目:英语论文范文
论文地区:美国 论文语种:English 论文用途:本科课程论文 BA Termpaper
s marketing and promotion thing, it must attract more and more customers to their net. Like the Indian example of KFC, on the one hand culture plays a extraordinary role in diets but the overall consumption trends are changing towards fast consumption nowadays because the KFC pay attention to the tastes and living habits in different nations.


   Advertising 
   Advertising plays an essential role in marketing activities. By advertising your product or service is known by target customers[5]. In fast food advertising the phenomenon is crucial. As youngsters and children are more impacted by advertising, and they are the target consumers of fast food restaurants. Today, marketers are more using multiple channels and techniques to attract young consumers for example via social media or in school marketing. As businessmen, marketers do not need to care about the social responsibility because obtaining profit is their first aim. Company like KFC promote the mass advertising about its fast food and all of them merely pay attention to nutritional concerns and healthy diets.
   Some laws are made by governments to restrict fast food advertising in some countries, since governments want to prevent people (especially children) eating too much fast food. For instance, in Malaysia the government banned fast food advertises during the children programs. In addition, the fast food companies such as KFC are forced to write nutritional values of food on the packages. In some other countries, KFC are demanded to close the opening fast food restaurants which are close to schools in order to separate children from such fast food. 
   In my views, KFC should remind customers in its advertisements they should not eat too much fast food. As a multinational enterprises, KFC should first be an enterprise with high ethics. But fast food companies must care more about earn more money than people’s health and the two points are extremely contradictory.