Advertising plays an essential role in marketing activities. By advertising your product or service is known by target customers[5]. In fast food advertising the phenomenon is crucial. As youngsters and children are more impacted by advertising, and they are the target consumers of fast food restaurants. Today, marketers are more using multiple channels and techniques to attract young consumers for example via social media or in school marketing. As businessmen, marketers do not need to care about the social responsibility because obtaining profit is their first aim. Company like KFC promote the mass advertising about its fast food and all of them merely pay attention to nutritional concerns and healthy diets.
Some laws are made by governments to restrict fast food advertising in some countries, since governments want to prevent people (especially children) eating too much fast food. For instance, in Malaysia the government banned fast food advertises during the children programs. In addition, the fast food companies such as KFC are forced to write nutritional values of food on the packages. In some other countries, KFC are demanded to close the opening fast food restaurants which are close to schools in order to separate children from such fast food.
In my views, KFC should remind customers in its advertisements they should not eat too much fast food. As a multinational enterprises, KFC should first be an enterprise with high ethics. But fast food companies must care more about earn more money than people’s health and the two points are extremely contradictory.