英语硕士课程论文范文：china business study

Set out the most optimistic and the most pessimistic scenarios for China’s future development, with your evaluation of their relative likelihood. 

      I think  the most optimistic scenarios for China’s future develop-ment are as follows:China’s economy continues rapid development,social stability, the happiness of people, in medical it introduces  free medical care system of national. On the one hand, With the continuous development of society, people's income levels continue to improve, people have more money to spend and enjoy life, people's happiness index is on the rise. On the other hand, as our country become more prosperous, our country own ample funds to provide more social welfare for the people, a free medical care system of the whole nation in the true sense is built,  it let people enjoy free medical service after getting sick . China’s development become more internationalization, more and more enterprises to walk out slowly, and began to develop the global business, the number of Chinese Multi-National Corporation is on the rise. More and more people choose to China to learn and exchange, and there are more and more foreign tourists coming to Chinatourism.

　　And I think  the most pessimistic scenarios for China’s future development are as follows:China’s economy began to slump, the real estate industry is very depressed, the collapse of the property market, the people's living standards decline, society is very unstable. If China’s social development began to go downhill，a lot of social problems will emerge slowly. The income level of people is in the declining, people's lives are becoming more poverty, People do not have enough money to spend and enjoy life. The real estate market will become very depressed, there is not enough room for people to live, In the city, part of the accommodation is facing great problems, some people even sleep on the streets. People's living standard is in the declining, happiness index is on the decline. At the same time, the society will become unstable, and it often appear the phenomenon of social unrest. China’s education is a problem that worthy of attention, If the social development is not good,  the quality of Education will decline. The government has not enough financial capital into the national education system. This will lead to a decline in the quality of education in  a certain extent, more and more people did not accept the good education, This seriously affected the social progress and development in a certain extent. 
　　In short, the future development of China mixed progress, The relevant departments should continue to explore in the development and make it progress.

Advise a European company producing EITHER luxury travel luggage OR sports shoes on how to position itself in the Chinese market. 

Now China is the world’s second largest consumer market for luxury goods, next only to Japan. All in all, China's luxury goods market is expected to grow faster than that of Europe's. So it is a good opportunity for European company to develop their business in China. If European company wants to promote its luxury shoes on Chinese market, it should have an accurate market positioning.

As Chinese luxury market is different from European’s, so when the European luxury brands enter Chinese market, it cannot use the formal market position. They should choose the target market by combining the specificity of Chinese market and the characteristic of their own products.
Chinese luxury goods consumers are younger than their European counterparts, belonging to the 18-50 age group, compared to Europe's www.51lunwen.org/yylwfw/ consumers who are generally in the over 40 age group. Many of the young luxury goods buyers are self-employed or professionals. On the other hand, Chinese luxury goods buyers pursue individual character style. So the price should be thought over carefully. Just like what LV has done in China, pro