ine the value of the product or vice-versa. "if customers perceive the price to be too high in relation to the benefits, they simply won't buy, which helps to lower demand; if they perceive the price to be too low, for the expected benefits or quality, demand also will suffer" (Wood, 2011 p. 115). This suggests that the price is the deciding factor to create more demand for the service or supply. But in most cases, customers focus on the benefits of the service or product. Time also affect price especially in "times of low inflation, business can increase profit margins only by increasing efficiency" (Lamb, p 86 bright space article chapter 3)
In this case, Urban Promise Wilmington, it offers free Afterschool program but there is still an element of price for some services. The free Afterschool program is one of the strategies to achieve its mission and against competitors. For example, College trips, children, and youths pay $10, summer camp each kid pay $25 which is used to buy summer T-shirt, and the field trip every Friday for six weeks. But parents are given options either to pay or not. To the customers who are parents, in this case, it might sound almost free when they consider the benefits.
The price makes the services more valuable to the customers. On the other, the price is the essential weapon that can easily change the market system of the product easily (Lam, 2009). Though Urban Promise offers free services, but that does not really free as an organization. The organization suffers a lot to make sure it is working hard to fundraise in order to cover other costs that go for free to the customers. In fact, Urban Promise understands that families whom they work could not manage to pay for services if offer. Again its goal was to penetrate into the community with the gospel. Afterschool was indirectly used to offer other services to the young people. How is the program promoted in the inner city?
Promotion
Promotion is also called consumer-influencer strategies. Lamb (2009) defines promotions as "communication by marketers that informs, persuades, and reminds potential buyers or customers of a product in order to influence their opinion or elicit a response" (p.471). Product or service, price, and distribution can literally get into the market points or distribution but the questions still remain. How will the customer know about your products or, your newly established brand and organizations? This is the role of promotions which includes advertising; public relations which help people know you or the products and services (Levens, 2010). How does Urban Promise Wilmington inform, persuades, remind, and educates the customers?
Urban Promise uses several ways to educate and inform its customers. In the first place, it uses annual events like Banquet. The Banquet serves three main important roles: fundraise, sell the programs, and invite people for partnership. The event each year brings together more than six hundred people from the different world of the corporate world and nonprofit. Secondly, Urban Promise partners with different churches. Churches have been a powerful tool in informing the mass about the programs offered by organizations. Thirdly, each year Urban Promise go for recruiting in Colleges around the world in its intern program. The organization has people from Finland, Scotland, Chile, and Africa and within states. People who have served with Urban Promise have pr
