世界上很少有国家像印度这样拥有着多种多样、变化多端而又古老的文化。绵延不断的持续了5000多年，印度文化在持续不断的移民浪潮之中得到了丰富，移民浪潮被 持续地吸收到了印度日常生活之中。丰富多样性一直都是印度的典型特征。在这种多样性的背后，就是印度文明的持续性，和从最古老的时代一直到今天的社会结构，印度每一个事物之中都带有着多样性。从当地所说的语言、衣着，到人们交谈的方式、习俗、仪式、象征都各不相同。每一个州的地形、气候、传统和生活方式都与其他的不一样。印度的宗教、节日、典礼、工艺品、纪念碑、习俗、音乐、舞蹈、语言和文学，都在产生着小幅变化。旁遮普省也不例外。作为一个研究小组，我们通过研究其多样性的一个部分，尝试着去发现和理解旁遮普省的文化。
旁遮普省，也被称作旁遮普邦，源自两个单独的印度词语。Panj的意思是五，ab的意思是水。因此旁遮普指的是有着五条河的地方。这五条河成为了旁遮普省不可分割的一部分，它们分别是拉维河、比阿斯河、杰那布河、哲伦河、和萨特累季河。
Few countries in the world have as diverse, varied and ancient culture as India’s. Stretching by an unbroken sweep over 5000 years, India’s culture has been enriched by successive and continuous waves of migration which were absorbed and assimilated into the Indian way of life. The diversity and variety have always been the hallmark of india. Underneath this diversity lies the continuity of Indian civilization and social structure from the oldest times until today. There is diversity in everything. Starting from the language that is been spoken in the regions, the clothes the people wear in the region, the way the people talk, their customs, rituals, symbols all are way different from each other. Each state is different from each other in terrain, climate and also tradition and lifestyle. Indian religions, festivals, rituals, artifacts, monuments, costumes, music, dance, language and literature all change at small distances. Punjab in this sense is no different. we as a team made a small effort of discovering and understanding the culture of Punjab by covering one of its diverse parts ‘Bisht Doab’.
Punjab also called as panjab is a combination of two indo Iranian words- panj- meaning five and ab- meaning water. Thus Punjab means land of 5 rivers. The 5 rivers that form an integral part of Punjab are ravi, beas, Chenab, Jhelum and Sutlej. Punjab is surrounded by Pakistan on one side and Haryana and himachal on the other. There is also a Punjab in Pakistan. All these three Punjab in Pakistan, Haryana and himachal Pradesh were a part of Punjab pre independence. It is after after Pakistan was made that Punjab was divided and a large chunk of it went to Pakistan. After this two more states called himachal Pradesh and Haryana were made out of Punjab to simplify administration. Punjab is divided into three regions on the basis of the 5 rivers. The three regions are- the majha, the malwa and the doaba. The majha starts from the right bank of beas river and stretches till wagha in Amritsar which is the border between inda and Pakistan. the main cities in the majha region are Amritsar and gurdaspur. The malwa region is the entire area on the south of river Sutlej. Malwa is the largest part of Punjab. It has 12 districts. Some of the important districts in the malwa region are Patiala, Ludhiana, moga, ferozepur, muktsar, roopnagar etc. last part of Punjab is the doaba or the bisht doab. The doab region is the area between the south of river Sutlej and north of river beas. This region includes Chandigarh, jallandhar, gurdaspur etc. we in this assignment of consumer behaviour have done a study of the doab or bisht doab region of Punjab.
Bisht Doab
Doaba is the region of Indian Punjab surrounded by the rivers Beas and Sutlej. The name "Doaba" literally translates to "land of two rivers" ("Do" two, "Ab" river;). It is one of the most fertile regions of the world, and was the centre of the Green Revolution in India. Schedule Castes form more than 35% of the population in Doaba. This area is also called the NRI (Non Resident Indians )Hub of the Punjab as most people from this region reside outside India.The biggest cities in Doaba are Jalandhar, Chandigarh, Hoshiarpur, Kapurthala, Nawanshahr, Phagwara & Nakodar.
Agriculture
Sir Norman Borlaug brought about the green revolution keeping Punjab’s prosperity in mind. He worked with the farmers of Punjab to make in happen. Bisht doab enjoys wonderful climate, abundant water supply and fertile soil. There is a little surprise that t
