旅游业是一个快速发展的产业，它已成为在一个国家的金融地位发挥重要作用的行业之一。游客数量逐年增加的数量。旅游业是一个快速发展的行业，这带来了一个重要的贡献，一些国家的外汇收入。旅游业不仅关系到政府，而且对公共部门和非政府部门也起着十分重要的作用。
Kandampully (2000) defines tourism as a unique product as it is composite in nature, an amalgam of the tangible and intangible which includes everything that tourist's experience.
Tourism is a fast-growing industry, which now had become one of the industries that playing an important role in financial status of a country. The number of the tourist is growing from year to years. According to Inskeep(1996), Tourism is a fast expanding sector, which brings an important contribution to the foreign exchange earnings of some country nowadays. Tourism industry not only related with government, but public and non government sector also playing a rarely important role in it.
The figure above shows that the country and the total international tourism receipts for the countries from year 2006 to year 2008. As we can see from the figure, the income of the tourism sector of the country is increasing from time to time.
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Tourism is particularly adapted to highlight the nature of the upheavals implied by the development of Information and Communication Technologies (ICT) in service activities. With roughly 11 % of the world total employment or Gross Domestic Product (GDP), tourism is often presented as the first worldwide industry. Europe is by far the first tourist continent. This economic strength of tourism, associated to a strong potential of growth, has induced deep competitive processes and significant industrial reorganization. Information Communication Technologies (ICTs) have been changing the global tourism industry rapidly. The implications of the Internet and other growing interactive multimedia platforms for tourism promotion are far reaching and alter the structure of the industry.The tourism does not follow the usual rules of economic theory, or of any other theory; besides, many authors are used to make reference about the "indiscipline of tourism" (Leiper, 2000, Tribe, 1997, Tremblay, 1999).
Tourism is not just a great industry to work in, but it is also a key for a country's economy. The tourism industry in the UK is more than 4 % of the UK's Gross Domestic Product, which is worth around ￡76 billion. It employs 2.1 million people, or almost 7.5% of the working population and approximately 1 in 5 of all new jobs created will be in tourism industry. So the government for UK had invested a huge budget available for tourism promotion and quality development. Tourism industry not only affects public sector management, but also influences business of private sector and it is an income creation for a company.
Tourist can be people from oversea and it can be people from this country as well, but they does not intend to stay permanently. Tourist taking time to visit the places that they don't normally see.Tourism gathers all the activities dedicated to the satisfaction of the needs of the tourists, and borrows to a multitude of other activities. Tourist products are complex and heterogeneous products, combination of elements separated in time and space (Caccomo and Solonandrasana, 2001). Tourist products also often pre-defined packages assembling interrelated products and services (transport, accommodation services, leisure services). Contrary to the traditional good sectors, tourists have to go to the resources where resources are transformed to be delivered to the customers: whatever their intrinsic qualities, the resources acquire an economic value only with the organization of the traveling of the tourists and development of the activity (Spizzichino, 1991). Tourist products and services are often experience goods, the quality or utility are not known ex ante by the consumers; a system of advices and critics is thus necessary to the formalization of choices (Gensoll
