4.How does Dell Compete with a retailer who already has a stock?
Ans: The strategy adopted by Dell to compete with retailers, who already has a stock is by providing low price to customers, which is a result of low fixed cost. It also givies customers a chance to customize their product, according to their needs, by giving them virtual display over the internet, whereas in stores the supplies are limited. Dell Produce the products within hours and supplies to the buyers within a couple of days.
5.How does Dell's supply chain deal with the Bullwhip effect?
Ans: Supply Chain should be consistent to avoid Bullwhip effect in order to fulfil the demand accurately and within time with accurate forecasting of demand.
Dell constructed web pages where supplier's can forecast the demand of components by viewing the stock available and avoiding the problems related to unnecessary components and products.
case study模板例2：
An integrated approach with effective administration, adequate financing and capable human resource may lead a business organisation towards the path of goal attainment. Disintegration among these elements may lead towards its own demise sooner or later. Pace Leisurewear Ltd is a company that designs and manufactures the casual and leisure clothes aimed particularly at the younger, higher-income market. It was established by Jill Dempsey and Mike Greaves, who are the Managing Director and Production Manager of the company respectively.
By observing the case study of this company, we know that the company is in trouble because the letter from the company’s bank was asking it for the reduction in the overdraft. This letter from the bank has made them worried because if they can’t keep up the overdraft, they will not be able to fulfil the big order by Arena, which was one of the several national chains of casual and sportswear stores that was placing substantial orders with Pace. It shows that they were facing liquidity problem. A general outlook of the case study putting aside the financial statements provides us with some other difficulties that the company was facing.
Trading of the company during the recession period was a problem. Moreover, recession itself was a problem for the company. Though it was a big company, the production director Mike was looking after the financial matters. There was no one within the company who had any great financial expertise. When there was a problem, the company’s auditors were normally asked for advice. The company is facing poor cash situation as conveyed by Mike Greaves which might be result of their spending on fixed assets like plant. Declaration of no further investment in the company by the largest shareholder Keeble States also came as a shock to the company when there was a hope that Keeble States would invest money and they would be able to issue overdraft. Also, an indifference of the largest shareholder in the affair of the company can be regarded as a problem. Such indifference directly affects the operation of company that ultimately, has the effect on financial situation of the company.
Breaching of the overdraft limit over the past few years by the company functioned as a proof of their dishonesty. Also, we can identify that the company was running along with the conflict between the largest shareholder Keeble brothers and the other board members. The other board members were bringing forth the idea of introducing another major shareholder, which was against the wish of Keeble brothers. So, the company was facing the problem in decision making.
A quick look upon the balance sheet of the company, gives us the information that there is a massive increment in the non-current assets. Thoug
