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市场营销的留学生作业case study

日期:2018年01月15日 编辑:ad201410131153577047 作者:无忧论文网 点击次数:1720
论文价格:免费 论文编号:lw201410132338277755 论文字数:3758 所属栏目:Case Study范文
论文地区:丹麦 论文语种:English 论文用途:作业/作文 composition
8-2009, it accounted for approximately 70% of RMG’s annual turnover of £ 9,560 million.


Vision of Post Office


‘Be at the heart of customers thinking by becoming the most trusted provider of essential services to every person in the land and focusing on ‘a successful commercial business with a social purpose – one that is actively on the side of customers’.


To achieve its vision now it has become UK’s leading supplier of foreign currency exchange with a 25% market share, Customer satisfaction levels at 85%. It has around 11,800 branches, including 373 Crown Offices and around 20 million customers visit the post office per week.


Vision of Parcel Force


To ‘be the UK’s most reliable high value express carrier’


With global reach, it operates from two hubs and 52 depots within the UK.Parcel force worldwide growth has outpaced all its rivals. It achieved volume growth of 15%, partially offset by a changing customer mix and market price pressures, leading to another year of record profits. Its Business to Business volumes also grew in 2010-11 in what is the most competitive sector of the market.


Vision of General Logistic System


To be ‘the best European B2B parcel logistics & express system with global reach


GLS delivers high-quality parcel services, logistics and express services throughout Europe. GLS is one of the biggest ground-based parcel service providers in Europe today. GLS provides network coverage of 42 countries through wholly owned and partner companies and is globally connected via contractual agreements.


Parcel volume 2010-11: 360 million ? Hubs: 38 ? Customers: 220,000 ? Locations: 656 ? Vehicles: 17,100


2. TASK TWO


2.1 Economic systems


2.1.1 Free market economy or capitalism


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