viding not too much expensive products, making their products available to young people. And choose a Chinese brand ambassador is also a good way to promote their shoes.
On Chinese market, almost a quarter of luxury goods are used in social contact. Male luxury consumers are much more than female. So the European brand can place emphasis on men’s shoes.
In China more and more rich people and white-collar workers think that life-style is much more attractive than logo. In the past, they want others know that he is rich, he can consume the luxury products, but now they want to be knew as elegant man. They want to enjoy the whole shopping experiences, the brand culture more than getting a product. So the short shoes brand should focus on high quality and taste, and deliver healthy sports concept that encourage the buyers to do sports.
