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So the correct brand strategy is very important. The government is the government image brand the comprehensive reflection of, is a government organization setup and function orientation, civil servants and administrative culture, public service and administrative efficiency and so on various elements of the integrated embodiment, the government image is good or bad, will be within the jurisdiction of the economic and social development have a huge impact. Investors in a determined urban investment that is of the city's approval, is to the city in the overall environment of the recognition and, of course, including on the government's approval. Therefore, we analyze the government in the brand construction, the city brand and government brand not distinguished. China's coastal city level of economic development and opening up significantly better than inland city, the government's marketing consciousness, brand consciousness is also obviously higher than inland. In Qingdao, for example, for many years, the Qingdao municipal government actively promote the brand development strategy, and has formed to famous brand enterprise group as the pillar industrial system, have haier, tsingtao world famous brand 2, have hisense, AoKeMa, binary stars, "langyatai" brand cider, kang big, SAN yuan of the country such as well-known trademark 25, have "China famous brand" 69, national brand in the same city in the number of lead. As China's important economic center cities and coastal open cities, and continuously enhance the comprehensive strength, increasingly growing international port, advantaged Marine scientific research, the famous both well-known enterprise and brand, make Qingdao in China and the world's popularity and influence continuously improve. From 2003 to 2008, Qingdao GDP average annual growth of 15.8%, the total amount of economic output, the foreign trade import and export are in China ninth city, Qingdao port cargo throughput and separation of the port container throughput of the 7 th and a 10. Qingdao economic development and open environment is perfect, is the world bank as the China investment environment of the "gold medal city". The successful hosting of sailing regatta, make Qingdao city competitiveness considerably increase. In "2009 China urban competitiveness report, Qingdao ranked seventh. Brand marketing job is a very strong social policy, system engineering, and the government in promoting investment promotion work practice, should actively change attitudes and function, strengthen urban marketing consciousness.
