帮写南非硕士毕业论文-品牌管理Brand management south Africa-master thesis-Brand management is defined as: managers for cultivating brand assets to launch to consumers as the center of the planning, communication, promotion and evaluation and so on a series of strategic decision and implementation strategy activities.
What is the brand? According to the definition of ogilvy, the brand is a symbol of the complex. It is the brand attributes, name, package, price brand management
Case, history, credit, advertising the intangible general way. Brand is also on the impression of its users consumers, with its own experience and have defined. The product is a factory production things; The brand is what consumers to buy things. The product can be competitors imitate, but the brand is unique, the products are rapidly obsolete extremely easily, but successful brand but it can hold object, the value of the brand will affect the enterprise for a long time.
importance
For many small and medium-sized enterprise that, the connotation of the brand in a certain extent reflects the enterprise culture, and so, for this type of enterprise, it is not only foreign brand (distributors, consumers) sales edge tool, but also internal (employees, suppliers) management moral strength. In marketing, brand was to raise consumer spending the most original power of repetition, is the soul of the consumer market. Have a entrepreneurs said, "without the brand, the enterprise is no soul; without the brand, the enterprise will lose their vitality".
This period of why the attention to edit the brand management
In the WTO environment, in the Internet to lead, pay attention to "brand management" are became a kind of fashion. What is it that makes the brand management
People started to pay attention to brand management? First is--
The change of the media and the change of the consumers
Viewers and readers in reduced; The development of new media; The appearance of the small and medium-sized media; The popularity of cable television; The rapid development of the Internet. Consumer demand increase; Consumers more demanding; Consumers prefer to seek entertainment and stimulation; Consumers also learn to bargain and more; Consumer demand levels increase and the change of consumption habits.
The change of market environment
Competition will be even more intense; Differences in the quality of products and reduced; The consequences of vicious competition; The brand of the prophet war brand management
Slightly challenged; The product can instead enhance; The impact of the international brand.
The change of the enterprise itself http://www.51lunwen.org/southafrica_area.html
The innovation of the product are challenged; Talent liquidity increase; The structure of the organization faces a challenge; Enterprise culture barriers; The trouble of insufficient funds; Market division and not stability, etc. Because of the change of the above four obvious, in the future, without the brand product or service is difficult to have a long survival of the space. Only successful brand management that have continued growth of enterprise and the future of the future.
Edit this paragraph how successful brand management
Brand management is a complex and scientific process, can not omit any link. Below is a successful brand management should comply with the four steps:
Outline the brand of "essence"
The first step ▲ : outline the brand of "essence", that is, the paint brand of rational factors. First turn on the brand of the existing can use the facts and figures of the sketch tangible human, material and financial resources to find out, and then based on the target to describe what need to increase the human, material and financial resources to brand the quintessential become full. This includes consumption group information, the composition of the employees, investors and strategic partner relationship, the structure of the enterprise, market conditions, the competition pattern, etc.
Master the brand of "core
