Chapter Five Results and Discussion ...................... 39
5.1 Result of Data Analysis ............................. 39
5.1.1 Result of Speech Acts from Interdiscursivity at Text-genre Level ............. 40
5.1.2 Result of Speech Acts from Interdiscursivity at Professional Practice Level..........48
Chapter Five Results and Discussion
5.1 Results
This chapter aims to explore means that speakers use different speech acts to interdiscourse at the text-genre level; to analyze different mechanism of interdiscursivity used in speech acts at the level of professional practice; and to dig out functions and reasons for speakers to appropriate speech acts at three levels. As universally acknowledged, each product launch mainly includes company introduction, product introduction, effort that the company made to produce the product, as well as time that the product is released. These different discourses exercise different functions with different speech acts according to the speaker’s intention. Apparently, these different speeches are included in PLCs not only to introduce products to increase product sales, but also to enhance the company’s image and attract investors, which may use speech acts like introduce, recommend, compare, and other speech acts to reach the goals. This section aims to answer the first two questions, which are the way that speakers used to interdiscourse at text-genre level and the specific interdiscursive mechanism that the professional applied to interdiscourse different speech acts. With the intentions, the study analyzes the phenomena at the text-genre level firstly to understand the discourse realization pattern that the speaker applied in text-internal resources. And then, the thesis studies the specific interdiscursive mechanism used by speakers to interdiscourse different speech acts at the level of professional practice. Only with these, deeper analysis would be carried out.
Chapter Six Conclusion
The present study has conducted a detailed analysis based on the data of product launch conferences. By incorporating Bhatia’s patterns of discourse realization in professional contexts, Wu’s classification and mechanism of interdiscursivity and Searle’s classification for Speech Act, this thesis proposes a speech act analysis framework from the perspective of interdiscursivity. Based on this framework, a rigorous analysis of the product launch speeches is carried out from levels of text-genre, professional practice, and professional culture. To be specific, a quantitative analysis is conducted on the frequency of speech acts from interdiscursivity to understand the way tha
