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篇际互文视角下产品发布会演讲稿的言语行为探讨

日期:2022年02月23日 编辑:ad201107111759308692 作者:无忧论文网 点击次数:1044
论文价格:300元/篇 论文编号:lw202202161503433869 论文字数:46958 所属栏目:语言学论文
论文地区:中国 论文语种:中文 论文用途:硕士毕业论文 Master Thesis
; In  this  process,  professional  and  systematic  narration  can  not only  promote  the  company’s  new  products  on  the  market,  thereby  stimulating product  sales,  but  also  can  rise  the  positive  image  of  the  company.  For  the  reasons above,  it  is  really  important  to  study  how  businesses  use  language  to  achieve  their goals in product launches. 

1.2 Significance of the Present Study

This  thesis  has  both  theoretical  and  practical  significance.  For  theoretical significance,  firstly,  it  is  the  theory  of  interdiscursivity  that  used  in  the  thesis. Interdiscursivity  is  a  new  theory,  which  derived  from  intertextuality.  However,  it overcomes  the  shortcomings  of  intertextuality  that  only  studies  the  surface  of  texts with little attention about text-external resources and ignores the reasons that people choose  certain  speech  strategies  to  achieve  their  communicative  purposes.  This allows researchers to have better and deeper understanding about how factors such as discourse, business and company culture, and professional goals influence the choice of speech strategies. On the basis of interdiscursivity, it not only includes the targets that  intertextuality  studies,  but  also  takes  professional  culture  and  professional practice into the research considerations. As business world develops, the discourses of  business  have  become  more  complicate  and  flexible,  and  discourses  in  this  field have  more  or  less  interdiscursive  attributes.  Using  interdiscursivity  as  the  basic theory to do research can not only study the characteristics of interdiscursivity in the language, but also dig out the way that social and cultural factors affect the speaker’s discourse choice. At the micro level, it conducts in-depth research like intertextuality; at the same time, it allows researchers to study the text at the macro level, rather than subjects  that  intertextuality  studies  in  the  text.  With  interdiscursivity,  one  would comprehend  the  functions  of  resources  appropriation  from  the  level  of  text,  genre, professional  culture,  professional  practice  at  the  same  time,  and  even  find  out  the purpose  of  special  groups.  Secondly,  speech  act  is  applied  in  here  to  gain  further analysis, and it can broaden analysis field of speech act. In our daily, people always intend to use speech to achieve certain purposes, because language is power. In this process, language is often used as a speech tool to do things. 

Chapter Two   Literature Review

2.1 Previous Studies of Interdiscursivity

Interdiscursivity is a communicative strategy and the notion is often mixed with intertextuality’s. In this section, the thesis seeks to find out the differences between the two theories, the development of interdiscursivity and the review of the theory.

2.1.1 Foreign Studies of Interdiscursivity

The  history  of  interdiscursivity  can  trace  back  to  1981.  Bakhtin  (1981) discovered  that  all  texts&