Executive summary摘要
该报告旨在分析阿迪达斯的财务，社会和环境绩效。第一部分介绍了阿迪达斯的发展现状;第二部分根据年度报告分析了2014年阿迪达斯的财务报表;第三部分探讨了阿迪达斯的社会绩效，包括其在员工健康方面的表现，对社区的贡献，人权保护，产品责任和客户参与;第四部分阐述了环境绩效，包括环境保护和废物产生问题以及能源和碳排放问题。最后一部分对阿迪达斯的整体情况做出了最终结论。
The report aims to analyze the financial, social and environmental performance of the Adidas. The first part introduces the developing situation of Adidas; and the second part analyzes the financial statement of Adidas in 2014 according to the annual report; then the third part explores the social performance of Adidas, including its performance in employee health,contributions to the community, human rights protection, product responsibility and customer involvement; and the fourth part illustrates the environmental performance, including environmental protection and waste production concerns and energy and carbon emission concerns. The last part makes a final conclusion about the overall situation of Adidas.
1.0 Introduction of Adidas阿迪达斯简介
阿迪达斯是德国的体育制造商，于1920年由其创始人阿道夫·阿迪·达斯勒（Adolf Adi Dassler）命名。阿迪达斯的经营范围各不相同。除了足球，阿迪达斯还经营篮球，棒球，游泳，田径，网球，拳击和极限运动。为每位运动员提供最好的鞋子是阿迪达斯的概念，因此公司尝试引入创新技术，并通过反复与消费者沟通来突破传统的设计和功能。而现在，阿迪达斯始终坚持高品质的完美鞋的概念，可以满足高品质体育用品消费者的一般需求。为了提高消费者的生活质量，引领全球体育用品走向更加多元化的愿景。阿迪达斯设定了实现企业方向的方法：阿迪达斯将不断与世界顶级运动员和教练交流经验，并进行持续的研发测试。阿迪达斯的核心价值观是：绩效/激情/诚信/多元化，这使得企业可以实现可持续发展，同时，阿迪达斯在社会和环境保护方面树立了标准（Adidas，2016）。Adidas is a sports manufacture in German and which was named by its founder Adolf Adi Dassler in 1920. The operation scopes of Adidas are various. In addition to football, Adidas also operates the business in basketball, baseball, swimming, track and field, tennis, boxing, and the extreme sports. Providing the best shoes for every athlete is the concept of Adidas, so the company try to introduce innovative technology and break through the traditional design and function by repeated having communication with the consumers. And now, Adidas adhere to the concept of perfect shoe with high quality constantly, which can satisfy the general demand of consumer of high quality sporting goods. In order to improve the quality of life of consumers and lead the global sporting goods towards a more diversified vision. Adidas set ways to realize enterprise direction: Adidas would exchange of experience constantly with the world top athlete and coach, and make continuous research and development testing. The core values of Adidas are: performance/passion/integrity/diversity, which make the enterprise could be sustainability, at the same time, Adidas set the standard in terms of social and environmental protection (Adidas, 2016).
Content
Executive summary 2
1.0 Introduction of Adidas 2
2.0 Financial performance 3
2.1 Basic financial indicators 3
2.1.1 Profitability 4
2.1.2 Liquidity 4
2.2 Analysis 5
2.2.1 Profitability 5
2.2.2 Liquidity analysis 5
3.0 Social performance 5
3.1 human rights protection 5
3.2 contributions to the community 6
3.3 product responsibility 6
4.0 Environmental performance 6
4.1 Environmental protection 6
4.2 energy dosage 7
5.0 Conclusion 7
Reference: 8
5.0 Conclusion
Adidas is a sports manufacture in German and have various operation ranges in regard to sports. Adidas has long history of operation and also experienced the decline during these years, which means that the sustainability is really important for Adidas. For the financial statement, Adidas performs not so good in the profitability and liquidity. Profitability indicators including return on sales, return on assets and return on equity are used to illustrate the ability of earning profits of Adidas. Although the DPS has increased a little bit, the other indicators such as EPS, return on sales, return on assets and return on equity are all declined. And compared with Nike, which is one of the main competitor of Adidas, have higher level. And the liquidity is also the same, no matter the level of equity ratio or the level of current ratio Nike performs better than Adidas.
As for the social performance, Adidas performed well in the social aspects in 2014. First of all, Adidas
