s, Four Seasons just like luxury feelings. Moreover, Four Seasons
specializing in hotel management. Four Seasons had laid down performance
standard enable the staff provided comprehensive service to customer so that the
hotel even more famous. In firm infrastructure support the Four Seasons to
international expansion, F. S. George V gave an easy way to enter the Paris
market help Four Season can signed a management agreement with HRH Prince, it
enable Four Seasons own unique capabilities to international expansion. Four
Seasons create a famous reputation throughout worldwide; it provided a real
distinctiveness that rivals cannot match.
Four Seasons hotel provided more convenience services to customers, such as
overnight service, room service breakfast and so on. In its firm infrastructure
and human resource management to support that can provide good customer service
capabilities and better quality service relative to rivals. Four Seasons to
enforce the corporate culture down to the front-line employees, encourage
self-discipline and setting performance standard so as to provide excellent
service. Four Seasons service able give the guests feel at home. These valuable
and rare capabilities that are difficult to imitate or substitute can contribute
to sustained competitive advantage.
Weaknesses
Four Seasons hotel had not focus on an independent procurement department;
it may lead to cannot purchase the lowest price and highest quality for the
activities of the company. Thereby, it may affect go down attractiveness and
reputation. Also, Four Seasons suffer recession in the early 1990s, result in
plummeting stock prices and big losses drove Sharp sold almost all the
ownership. These reflect that Four Seasons weak finances, poor cash flow and
only dependent on luxury hotel revenue.
Clear Identification of Core Competencies
Four Seasons has a superior innovation, famous reputation and unparalleled
service of core capabilities. These core potencies can provide a particular
benefit to customers. Core competencies cover an integration of skills,
knowledge and technology. This combination can then leads to Four Seasons
possess competitive advantage.
1b)
Identification Of Generic Competitive Strategy Based On CCs
Four Seasons
sustain to pursuing differentiation strategy and increasing the value of a
service offering in the eyes of customers. Four Seasons clearly differentiated
by its core capabilities to charge a premium price. Four Seasons provides its
guests with a wealth of amenities in prime downtown locations, richly designed
rooms, elegant restaurants, room service and unparalleled service. Its guests
pay a premium for this clearly differentiated product. Also, Four Seasons
possess unique capabilities to expand international market and owned a very
famous brand. These unique capabilities were superior to that available from
most competitors.
Four Seasons current marketing strategy is to target the luxury traveler
and to target the growing affluent people in the markets and provide them of
luxury travel and accommodation. Four Seasons initiating the transformation of
the traditional hotel into a sort of 'dream home' for guests.
Although Four Seasons were possess core capabilities to charge a premium
price. However, no competitive advantage is sustainable; everything can be
duplicated, so Four Seasons pursu
