对经济型酒店的市场开发策略研究,有利于调整我国酒店业的产业结构。按照旅游业的发展规律应是从国内旅游——入境旅游——出境旅游,而旅游业的接待主体—酒店业也应与此规律相对应的发展,酒店业的产业结构应该是正“金字塔”形状,由一星至五星级酒店的数量是逐渐减少的。
1. On the economy hotel market development strategy research http://www.51lunwen.org/dxlxszy/ will help to adjust the industrial structure of China's hotel industry. In accordance with the laws of foreign tourism development should be from domestic tourism - inbound - outbound tourism, hospitality and tourism industry body - the hotel industry should also corresponds with the development of this law, the industrial structure of the hotel industry should be positive "pyramid" shape from one star to five-star hotel is diminishing number. In China, the development of tourism inbound tourism - domestic tourism - Outbound tourism, resulting in the corresponding development of the hotel industry, which is to the development of high-end hotels, and when the rapid development of domestic tourism, there has been growth in the hotel industry deficiencies, resulting in domestic tourism demand and hotel supply serious dislocation and disjointed, structure and grade of the hotel not quite match market demand. Therefore, the development of economy hotels are accelerated restructuring of China's hotel industry, hotel industry to achieve innovation and management innovation, and promote the key to improving the management level. Therefore, to accelerate the development of budget hotels, you have on how to conduct market development and its corresponding strategy must explore.
对经济型酒店的市场开发策略研究,有利于提高区域内酒店业的国际竞争力。酒店市场是跨国酒店集团的必争之地,经济型酒店作为一块潜能巨大的市场,己成为近期比高档酒店更具投资价值的选择。
2. On the economy hotel market development strategy research will help improve China's hotel industry's international competitiveness. China's hotel market is a multinational hotel group's battleground, as China's economy hotel a huge market potential, has recently become more investment value than upscale hotel choice. At present, China's hotel industry, "the high-end market," has basically occupied by the international hotel group, and "low-end market" economy hotel we have preconceptions, we provide domestic tourists consistent with its level of consumption in the low-end hotel product avoid foreign hotel groups absolute dominance market segments, the first occupation of the low-end market, and then to the high-end market development, which should be our response to foreign multinational hotel group inroads into the Chinese market and enhance the international competitiveness of an effective way. Therefore, to seize the opportunity to play to their strengths, accelerate our pace of development, cultivate their own national brands, have the opportunity to strive for greater development, first of economy hotel market development strategy, because this is the hotel industry can quickly development of the primary factors, the only way to quickly improve China's economy hotel industry's international competitiveness.3. On the economy hotel market development strategy research is conducive to resolving the hotel industry supply and demand. China's hotel industry has developed rapidly, but the structure and grade of the hotel but not quite match market demand, market supply side of the hotel there is a huge fault: good quality and high prices of high-star hotel quality second lowest social hostels in large quantities, while -clean, safe, affordable little hotel. With the domestic economy and the rapid development of tourism, the market for clean, convenient and economical hotel growing demand, the market is very promising. Hotel industry dominated urgent need to change the situation in high-end hotels, and gradually form a high, medium and low-round development of the industry structure. Expanding market demand and effective supply industry scale development of China's economy hotel provides a good opportunity, but for economy hotel market development strategy is even more urgent discussion on this issue can be said to explore how to solve the economic other q