科研项目的开展是优质学术工作的重要内容。研究项目帮助学生获得他们的学科的深入了解，找出自己的长处和短处，学术学会优化自己的长处和他们的弱点处理。这样的项目还可以帮助学生培养独立的研究技能和掌握写的能力。学生学会寻找主题的具体信息，然后用这些知识赚钱。研究项目还帮助学生提高自己的时间管理能力和组织工作。
本文论述了在售后服务问题上开展社会研究项目的各种要素。售后服务，正成为现代组织日常经营中日益重要的组成部分。售后服务质量在客户关系管理、客户维系、吸引新客户、增强竞争优势等方面发挥着极其重要的作用。大多数的商业公司已经实施了有步骤的流程，以提供售后服务，以及衡量其成功改善客户满意度。
The conduct of research projects is an important element of quality academic work. Research projects help students to obtain in-depth knowledge of their subjects, identify their academic strengths and weaknesses and learn to optimise their strengths and deal with their weaknesses (Babbie, 2007, p 16). Such projects also help students to develop independent research skills and master the ability to write well. Students learn to search for specific information on their topics and to thereafter gainfully use such knowledge. Research projects also help students in improving their time management skills and organisation of work (Babbie, 2007, p 16).
This assignment deals with various elements of conducting a social research project on the issue of After Sales Service. After Sales Service, is becoming an increasingly and important component of the routine operations of modern day organisations. The quality of After Sales Service plays an extremely important role in customer relations management, customer retention, attraction of new customers and enhancement of competitive advantage. The majority of business corporations have already implemented methodical processes for the provisioning of After Sales Service, as well as for gauging its success in improvement of customer satisfaction.
This study deals with the conduct of a social research project in the area of After Sales Service. It deals with various elements of conducting a social research project and the ways in which its various elements can be used and adapted for a project in the area of After Sales Service. The essay is structured sequentially into various sections that deal with different elements of conducting a social research project. Whilst the essay deals with different theoretical and practical aspects of social research, care has been taken to discuss the ways in which these different aspects of social research are relevant to the specific topic of After Sales Service.
2. Purpose of Social Research
Social research serves a number of useful purposes. Three of such important purposes concern exploration, description and explanation (Babbie, 2007, p 20). Much of social research is carried out to explore a specific topic, or rather to enhance the familiarisation of the researcher with such a topic. Exploratory objectives come about when researchers examine new interests or when the topic of study is relatively new. Such studies are particularly suitable for persistent phenomena like, for example, unhappiness with the graduation requirements of a college and the desire to change them (Babbie, 2007, p 20). Exploratory studies are mostly done for three important reasons, namely (a) satisfaction of curiosity of researchers and desire for better understanding, (b) testing the feasibility of conducting more extensive studies, and (c) development of methods for use in subsequent studies. Exploratory studies are valuable, especially when new ground is being broken, but seldom provide adequate answers to research questions (Babbie, 2007, p 20).
Social research secondly aims to describe events and situations through appropriate research processes, wherein researchers first observe and then describe what was observed. Many qualitative studies are primarily descriptive, even though they are seldom constrained by merely descriptive purposes (Denscombe, 2002, p 24).
Social research also aims to explain things. Descriptive studies, in particular attempt to provide answers to questions, that relate to what, where, when and how. Research ultimately reduces to the issue of finding out various types of information and data for the answering of specific questions designed by researchers for validating specif
