understanding of issues, but crudely applied. Work indicates some critical thinking, but tends towards description. Argument may be unbalanced. Poor structure and presentation
(below 40%)
Irrelevant or poorly analysed material. Indication of weak grasp of concepts. Inadequate structure. Poor grammar and spelling.
Uncritical. Poorly referenced. Argument indicates little use of relevant literature. Chaotic structure and generally badly written.
Poorly referenced and suggests inadequate exploration of relevant literature. Chaotic structure and generally badly written.
关于Reference有几点需要强调
一、Reference数量要多，这样才能体验你的论文是critical，有support，你的观点和想法是被认可的。所有的知识都要被referencing，一篇assignment几乎所有的内容都要reference，包括：定义、知识点、学者演绎的经典知识、学者的论点、公司信息。同时你只要使用任何的图片和表格，除了你自己制作的以外，你都要标清source，特别是数据和model类的图片和表格。
二、不要先列好Reference List,然后再写assignment，最后乱标in-text reference。这样会使你的in-text reference和实际内容驴唇不对马嘴。
三、不要驴唇不对马嘴。
论点是讲sales的，但是reference标的文章是广告对儿童消费行为的影响，这明显驴唇不对马嘴。导师看后会直接降低印象分，感觉你在胡编。所以假如你认真在做assignment的话，就认真的去找一些真的reference吧。
比如：in-text reference:
Chandok Anil (2005) found appliance sales were most frequent when customer and salesman were similar in their propensity to bargain;
and greater risk was found to be perceived in buying the same good by mail than at a retail store.
Reference List:
Chandok Anil (2005) “Impact of Advertisements on Children’s Buying Behaviour”, Marketing Mastermind, pp. 41-46
四、一些信息不可以做reference
大家习惯于在网上找资料，但是网上很多信息不可以做reference的。
1）直接引用Wikipedia会直接被给低分或者零分。但是你可以巧妙利用Wikipedia里的Reference List。Wikipedia是一个很讲究的社区，所有的引用都会Referencing。你可以引用Wikipedia里的引用。
比如：
Wikipedia，引用了这段话。你也可以把这句话引用到自己的文章里。
Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to
select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the
impacts that these processes have on the consumer and society.[1]
然后拉到页面最后的Reference list，复制这个这条在自己里Reference列表里就好了。这样你就是引用的Kuester, Sabine这个学者的观点了，合理合法，非常方便。
Kuester, Sabine (2012): MKT 301: Strategic Marketing & Marketing in Specific Industry Contexts,
University of Mannheim, p. 110.
2）引用网络博客等非学者的观点作为自己论点的support，这样做并
